A Quote by Max Levchin
Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.
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During MySpace's run-up, journalists continually got their facts wrong about MySpace. They wrote story after story about how Facebook was bigger than MySpace when in truth Facebook wasn't even 1/10th the size of MySpace.
It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order.
MySpace is like a bar, Facebook is like the BBQ you have in your back yard with friends and family, play games, share pictures. Facebook is much better for sharing than MySpace. LinkedIn is the office, how you stay up to date, solve professional problems.
The most annoying thing I found was all the people pretending to be me on MySpace and Facebook. I'm not a member of either, but apparently there is an 'official' Nikki Sanderson MySpace page, complete with rants about how terrible identity fraud is, which is ironic.
I truly believe that what we're seeing with online dating is very similar to what happened with the Myspace-Facebook era, where Myspace was once this place for online connecting for a very select group of young people. And then Facebook kind of hit at this moment where it was acceptable for everybody to do it.
We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
Honestly, I hate Facebook - it has nothing on Myspace. I loved how weird and crappy and wild and trashy it was. Then there was the whole culture of pimping out your Myspace page. I remember spending 10 hours one day learning how to make our Myspace page look more like a message board from the mid-90s.
Facebook is the first class of social networking. If MySpace is Camden Lock then Facebook is Harvey Nichols.
'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.
I haven't sworn off Facebook. I'm on Facebook. There's a fan page on Facebook that I will update, but I'm on there myself under a pseudonym, because there were a lot of people able to private-message me on Facebook, and it was getting really weird. And then with MySpace, I just don't read messages. I delete everything, and I just post updates every now and then.
I would hate to be in high school now. Psychologists talk about the 'imaginary audience' that teens seem to feel they have around them and that makes them think they have to keep up their image all the time. Now with Facebook and MySpace and 24/7 online access, that imaginary audience has become real.
Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.
All the early Facebook employees have their story of the moment when they saw the light and realized that Facebook wasn't some measly social network like MySpace but a dream of a different human experience.
It is illegal for foreign entities to buy political ads in the United States. But that didn't stop the purchase of thousands of political ads on Facebook, paid for - in rubles - by foreigners.
With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.
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