A Quote by M.I.A.
We know that those huge U.S. brands do have political sway.
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There's a lot of criticism of brands getting involved with political messages, people sometimes don't like that, but I think it's really important. They have massive audiences and they have a huge reach.
I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.
'Singin' in the Rain' was the one for me. Yeah. I mean, Gene Kelly could just sway and never fall. He'd just sway and sway as he danced.
If you look at Jeep, Ram, and the premium brands, those are brands that will survive.
Comcast NBCUniversal has an incredible array of brands and ways to deliver those brands and experiences for consumers.
I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.
I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.
During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
I am not only an athlete and sports entertainer, but also have a huge passion for fitness, beauty and fashion, so I am open to many different types of brands. When it comes to brands approaching me, I just need them to be very specific, to the point of what they want and need from me.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
As income inequality increases, the social and political sway of those at the very, very top grows, too. They are nearly all men, and men whose lived experience tells them that women, for whatever reason, just don't have what it takes.
...you may be able to sway people's heads. But you can't sway their hearts.
There's a great debate going on, you know, on whether we're moving toward a system of giant oligopolies or a system of multiples of small businesses. Which is it? I think it's both. In every sector of the economy, we have giant brands that are trustworthy guides to what's good, and then a vast number of small groups, many of them project-based, sometimes folding and re-creating, that are offering products and services through those giant global brands.
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
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