A Quote by Michael Wolff

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

Michael Wolff

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Alan Around Brand Did Everyone Goal Guardian Heard Magical Never Often Paper Particularly Toward Transform Used Word Working Would

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Michael Wolff
American - Author
Born: August 27, 1953

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Joshua Ferris

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

Jim Mullen

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

Laura Benanti

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Seth Godin

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Al Ries

I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.

Zach Galifianakis

The world domination plan goal is that I would love Veronica Mars to become a brand like Sherlock Holmes is a brand, like Nancy Drew, in a way, is a brand. When people start listing who are the great fictional detectives, I want Veronica Mars to make that list. That would be the dream scenario.

Rob Thomas

There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?

B. C. Forbes

I can carry a brand. I did it in the UK with an entire brand basically built around me, and my in-ring work speaks for itself.

Pete Dunne

I think that identity and sort of the brand - I hate that word - the brand of the musician should be malleable. It should change, and it should grow.

Grace Potter

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.

Arun Jaitley

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.

Charles Lincoln Neal

You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.

Andrew Doyle

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

Al Ries

Redken is a brand I've been using since I was a kid, my grandmother introduced it to me, my mother used it, so obviously I was very aware of the brand, so when I heard we were going to meet and potentially do something in the future, I was very excited.

Crystal Renn

Never in the history of 'The Shield' was the word 'LAPD' ever mentioned. We would mention districts, like Wilshire and Hollenbeck and Marina, but Farmington was a fictitious district, and we never actually uttered the word 'LAPD.' So that was sort of the deal we made with them.

Kurt Sutter

A Quote by Michael Wolff

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