A Quote by Michelle Yeoh
As a producer, what you want to do is make the next hit. But you also want to lead the audience into wanting to watch different movies. You have to vary your content.
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Honestly, I had a kid, so you watch the movies your kids want to watch. I'm also a producer, so when I watch movies, I look at them from the genre they are, the budget they had, and the time they had to produce it. That's how I evaluate their success.
I love making movies that I want to see made and I want to see on the screen, but I also want to make movies that people enjoy and want to watch.
I want to make all kinds of movies. I do want to make big movies that are a lot of fun to go to, but I also want to make movies that are going to stimulate some thought and maybe raise some awareness.
If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
I just always want a new producer. I'm going to have a new producer on the next one. Because I'm the same person, and I feel like, I know I'm going to bring to it a certain sensibility that's me, and I want to have something different coming out on each album.
I watch films, so I know what it is to be there in a theatre as the audience. So I always want to communicate with them when I make films, but that is not the only thing. I also want to say something which I feel deeply, and which I feel I can connect with the rest of the audience.
Becoming a producer enables you to empower yourself, to make the film that you want to make. I have desires to make movies - I have movies I'm developing, and things that I'm interested in.
I love to write, so I think writing would be the next natural step. And if I'm making something that I'm writing, it would also probably make sense to be a producer and have some creative input from that perspective as well. Eventually, I do want to direct, but I want to get comfortable in those two jobs first. I want to dip my foot into this pool before I dive in I guess.
We watch a romantic comedy because we want to cry, say, or an action movie so we can participate in heroics. Horror's different. It can hit you with a moment of revulsion so hard you might want to erase the last five minutes of your life, please.
There will be increasing temptation to watch movies where you want to when you want to, and so I'm very focused on how we innovate Illumination Entertainment to keep the in-theater experience vibrant and urgent. In part I think it's what movies you're choosing to make and why those are films we feel are best enjoyed surrounded by a group of people. I also think it's continuing to look at things technologically.
I don't want to have one hit, one song of the summer, and then have me disappear forever. I really want my things to last, and I want my songs and my bodies of work to resonate with people. I want to hit people - at least make a dent in them. I want to make a mark somehow.
I don't want people to feel: "Why am I watching this? It's sick and sadistic." I want people to watch and think it's scary but they can't wait to see what happens next. I also wanted to make a movie that was watchable.
The audience got jaded, they want a hit, they want a big success, and so you don't want to experiment because you say, well, I'll disappoint the audience, they may not like it, I better do something that I think is more commercial.
Producers and studios want to make movies that are more appealing internationally and I think that you have to use your different cultures as an advantage to be able to make those movies.
I want to make movies - and I want to portray characters - that make people think. I want to make movies that have a redemptive message. I want to tell good quality stories and take out the derogatory sex, violence and language.
The days of holding the audience captive to watching television at times that programmers tell them they have to watch it are coming to an end. It's a new world, where the viewer and fan wants to watch whatever they want to watch, whenever they want to watch it.
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