A Quote by Naomi Klein
Brands like Starbucks came along and talked about their brand as itself being a community, the idea that Starbucks is what they like to call a 'third place,' which is not their idea; it's the idea of basic citizenry needing a place that is not work, that is not home, where citizens gather.
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Long before Starbucks popularized the phrase 'the third place' - somewhere to interact outside of work and home - it was neighborhood restaurants that helped to define places like Union Square.
I happen to like regionalism, whatever that means. I like the idea of art that somehow specifically reflects some aspect of a community or culture from which was created, the idea of uniform art sounds dreadfully boring and almost fascistic in its implication. So in that sense, I really celebrate the idea of a place that allows for a range of ideas and certainly L.A. does that.
Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in Turkey, China, Japan and Spain as it is here in America. And Starbucks I think is creating something for people all over the world that has not existed before.
I was on the beach, and I was just thinking to myself that I have no one place where I actually feel like I'm at home. I came up with the idea of having no roots - never being grounded to a certain place but having your home with people who you love.
North Carolinians work hard and don't ask for much. They don't care if something is a Democratic idea or a Republican idea. They just want an opportunity for a good job in a place they are proud to call home.
There is something romantic about the world being a diverse place, where every place has a Starbucks and Denny's.
I've seen the end of the universe, and it happens to be in the United States and, oddly enough, it's in Houston, Texas. I know - I was shocked, too. Imagine my surprise when I left a comedy club one day and walked to the end of the block, and there on one corner was a Starbucks, and across the street from that Starbucks, in the exact same building as that Starbucks, there was - a Starbucks. I looked back and forth, thinking the sun was playing tricks with my eyes. That there was a Starbucks across from a Starbucks - and that, my friends, is the end of the universe.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
When I first visited the Hospice in Milton, I had a pre-conceived idea as to what to expect. Far from being a clinical, depressing place for sick children, it was a home. Most importantly, it was a family home, a happy place of stability, support and care. It was a place of fun.
My favorite Starbucks is nice - Omaha Starbucks stores tend to be friendlier than big-city ones, and the baristas are especially lovely at mine - but it's still a Starbucks.
I kind of like carbon taxes because we already know how to apply them. We already have apparatus in place. When we talk about these other solutions - like a billion tons of iron filings in the ocean or putting sunshades between us and the sun - they're huge. We have no idea if they will work. We have no idea what their nasty consequences might be. And it's unlikely we can do them anyway.
And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.
Working on a new idea is kind of like getting married. Then a new idea comes along and you think, 'Man, I'd really like to go out with her.' But you can't. At least not until the old idea is finished.
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
Now, ideas are the raw material of progress. Everything first takes shape in the form of an idea. But an idea itself is worth nothing. An idea, like a machine, must have power applied to it before it can accomplish anything. The men who have won fame and fortune through having an idea are those who devoted every ounce of their strength and every dollar they could muster to putting it into operation. Ford had a big idea, but he had to sweat and suffer and sacrifice to make it work.
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