The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
Features have a specification cost, a design cost, and a development cost. There is a testing cost and a reliability cost. ... Features have a documentation cost. Every feature adds pages to the manual increasing training costs.
Presidential leadership needn't always cost money. Look for low- and no-cost options. They can be surprisingly effective.
I loved Fugazi, the D.C. hardcore band, because they always did everything themselves. They had their own label, and the CDs always cost nine dollars, the T-shirts always cost eight dollars, the shows always cost five dollars, no major label.
On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.
Cost does not equal value... and low cost parts decrease brand equity for a very long time.
The problem with Wal-Mart is that it's a business model premised on offering the customer low prices at any cost - any cost to society, any cost to workers. They've got a lot of competition and have influenced people to follow their model through simply providing a model that is so successful at making profits.
The thought process of India was more around its potential as a cost arbitrage. We always recognised the potential of India, but we were more coming from how can we fit into cost structure rather than selling things here.
When you lower the cost of access to space, a boom of innovation follows, just as low-cost fiber optics paved the way for the Internet and the cloud services that followed.
Whenever I was confronted in the schoolyard, I found some way to avoid the fight. I ran for it. I backed down. Psychologically and emotionally, that isn't a low-cost course of action for most boys. You avoid a physical beating, but you pay a real social and psychological cost for it. Those moments of walking away from fights, even though I knew it was the rational and civilized thing to do, cost me tremendously.
Civilization comes at a cost of manliness. It comes at a cost of wildness, of risk, of strife. It comes at a cost of strength, of courage, of mastery. It comes at a cost of honor. Increased civilization exacts a toll of virility, forcing manliness into further redoubts of vicariousness and abstraction.
No one knows the cost of a defective product - don't tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer.
Recycling is an area where jobs could be created at low cost. Green collar workers. That's not very sexy.
Clean air and clean ocean, you can't translate that into money if you look at the cost to health, cost to fishery industry.
The marginal cost of doing something 'just this once' always seems to be negligible, but the full cost will typically be much higher. Yet unconsciously, we will naturally employ the marginal-cost doctrine in our personal lives.