The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
And of course, pop music is all about memorability and simplicity and positive messages and a little dash of joy.
Simplicity is the essence of universality.
A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.
Any kind of anthemic song, for the most part, they're on the positive side of things. It's not hard to identify when a melody is just one degree too complicated or one degree too simple and where that line of pop memorability lies.
I like being able to have things that identify you in a brand without blatantly showing a logo.
One of the principal qualities that you need as national security adviser is trust, the trust of the president. And that depends on truth and it depends on honesty.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
Objective leaders identify their unproductive mental models and tweak them for greater effectiveness.
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me.
Adaptability is not imitation. It means power of resistance and assimilation.
Simplicity means taking charge of a life that is too busy, too stressed, and too fragmented. An uncluttered simplicity means cutting back on trivial distractions, both material and non-material, and focusing on the essentials - whatever those may be for each of our unique lives.
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.