A Quote by Peter Drucker

Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.

Peter Drucker

Quote Topics

Business Create Customer Definition Enterprise Only Organ Purpose Society Valid

Quote Author

Peter Drucker
American - Businessman
November 19, 1909 - November 11, 2005

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

Brian Tracy

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Peter Drucker

The purpose of a business is to create a customer.

Peter Drucker

The true purpose of a business is to create and keep a customer, not to make you money.

Theodore Levitt

A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.

Peter Drucker

The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.

Peter Drucker

The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.

Aaron Levie

Business can constitute an enormous force for goodness in society. Through its commitments to corporate citizenship and to the principles of the UNGC, the global business community can continue to create and deliver value to society.

Talal Abu-Ghazaleh

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

Peter Drucker

Organized business has assumed that greater profits would be pretty much of a cure-all, and it has to a major extent ignored the fact that the welfare of business rests upon the welfare of the consumers of a nation; that business or free enterprise will function in a democracy only so long as the democracy functions.

Saul Alinsky

Call on a business man only at business times, and on business; transact your business, and go about your business, in order to give him time to finish his business.

Duke of Wellington

Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do. But "enterprise" ( a lovely word ) is about heart. About beauty. It's about art. About people throwing themselves on the line. It's about passion and the selfless pursuit of an ideal.

Tom Peters

To satisfy the customer is the mission and purpose of every business.

Peter Drucker

The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.

Peter Drucker

When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.