A Quote by Peter Drucker
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
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A manufacturer is not through with his customer when a sale is completed. He has then only started with his customer.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
"You can buy a person's hand, but you can't buy their heart. His heart is where his enthusiasm, his loyalty is. You can buy his back, but you can't buy his brain. That's where his creativity is, his ingenuity, his his resourcefulness."
A man who does not ask to much become the promise of his land. His marriage married to his place, he waits and does not stray.
A. T. Stewart started life with a dollar and fifty cents. This merchant prince began by calling at the doors of houses in order to sell needles, thread and buttons. He soon found the people did not want them, and his small stock was thrown back on his hands. Then he said wisely, "I'll not buy any more of these goods, but I'll go and ask people what they do want." Thereafter he studied the needs and desires of people, found out just what they most wanted, endeavored to meet those wants, and became the greatest business man of his time.
The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he's always doing both.
It is true that the poet does not directly address his neighbors; but he does address a great congress of persons who dwell at the back of his mind, a congress of all those who have taught him and whom he has admired; they constitute his ideal audience and his better self.
The fact that labour is external to the worker, i.e., it does not belong to his intrinsic nature; that in his work, therefore he does not affirm himself but denies himself, does not feel content but unhappy, does not develop freely his physical and mental energy but mortifies his body and his mind. The worker therefore only feels himself outside his work, and in his work feels outside himself.
The true Negro does not want integration... He realizes his potential is far better among his own race.
Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Emulation, even in brutes, is sensitively "nervous." See the tremor of the thoroughbred racer before he starts. The dray-horse does not tremble, but he does not emulate. It is not his work to run a race. Says Marcus Antoninus, "It is all one to a stone whether it be thrown upward or downward." Yet the emulation of a man of genius is seldom with his contemporaries, that is, inwardly in his mind, although outwardly in his act it would seem so. The competitors with whom his secret ambition seems to vie are the dead.
Let no one imagine that he will lose anything of human dignity by this voluntary sell-out of his all to his God. He does not by this degrade himself as a man; rather he finds his right place of high honor as one made in the image of his Creator. His deep disgrace lay in his moral derangement, his unnatural usurpation of the place of God. His honor will be proved by restoring again that stolen throne. In exalting God over all, he finds his own highest honor upheld.
What [Louis Armstrong] does is real, and true, and honest, and simple, and even noble. Every time this man puts his trumpet to his lips, even if only to practice three notes, he does it with his whole soul.
It is God's earth out of which man is taken. From it he has his body. His body belongs to his essential being. Man's body is not his prison, his shell his exterior, but man himself. Man does not "have" a body; he does not "have" a soul; rather he "is" body and soul. Man in the beginning is really his body. He is one. He is his body, as Christ is completely his body, as the Church is the body of Christ
I believe it is the conviction of the purest men, that the net amount of man and man does not much vary. Each is incomparably superior to his companion in some faculty. His want of skill in other directions, has added to his fitness for his own work.
Always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart; his heart is where his enthusiasm is. You can buy his back, but you can't buy his brain. That's where his creativity is. Treat employees as volunteers just as you treat customers as volunteers, because that's what they are. They volunteer the best parts - their hearts and minds.
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