A Quote by Peter Guber

'Tell to Win' reveals the key elements that tellers of purposeful stories utilize to engage their listeners and turn them into viral advocates of the tellers' goals.

Peter Guber

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Elements Engage Goals Key Listeners Purposeful Reveals Stories Tell Them Turn Utilize Viral Win

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Peter Guber
American - Producer
Born: March 1, 1942

Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.

Peter Guber

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

Peter Guber

My family were great story-tellers. My mum was one of 12 and they were all fighting to tell stories. You have to tell a good tale or no one is going to listen. You have to make it entertaining and interesting. That's how I learned to tell stories.

Denise Mina

Science fiction writers aren't fortune tellers. Fortune tellers are fakes.

William Gibson

When we tell stories about things that are important - love, fear, beauty - we change the way people think about the world. Writers are, or should be, truth-tellers even when the stories themselves are fantasy.

Theodora Goss

Machines can do things cheaper and better. We're very used to that in banking, for example. ATM machines are better than tellers if you want a simple transaction. They're faster, they're less trouble, they're more reliable, so they put tellers out of work.

Geoffrey Hinton

I usually don't like to 'spoon feed' my audience, because I grew up idolizing story tellers who tell stories using symbolism, so it was in my nature to do the same.

The Weeknd

I usually dont like to spoon feed my audience, because I grew up idolizing story tellers who tell stories using symbolism, so it was in my nature to do the same.

The Weeknd

Even if you got rid of paper, you would still have story-tellers. In fact, you had the story-tellers before you had the paper.

William Golding

Our stories are the tellers of us.

Chris Cleave

We cannot choose where to start and stop. Our stories are the tellers of us.

Chris Cleave

My family, they're story tellers. My mom is Irish, and my dad is Italian. In my family, we weren't allowed to watch TV while we ate - we had to sit around the table and tell stories about our day.

Meg Cabot

My family, theyre story tellers. My mom is Irish, and my dad is Italian. In my family, we werent allowed to watch TV while we ate - we had to sit around the table and tell stories about our day.

Meg Cabot

If the story-tellers could ha' got decency and good morals from true stories, who'd have troubled to invent parables?

Thomas Hardy

And the people listened, and their faces were quiet with listening. The story tellers, gathering attention into their tales, spoke in great rhythms, spoke in great words because the tales were great, and the listeners became great through them.

John Steinbeck

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.

Peter Guber

A Quote by Peter Guber

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