A Quote by Peter Molyneux

Innovation, surprising people and creating a sense of wonder is what consumers want. — © Peter Molyneux
Innovation, surprising people and creating a sense of wonder is what consumers want.
Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.
Ralph Lauren is about creating stories, creating concepts that consumers want to live in. We are about creating dreams.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.
I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.
Creating a future requires a profound and yes, unrealistic, vision of what is possible. But it is fantasy and wonder that drive technology and innovation.
It is not easy to convey a sense of wonder, let alone resurrection wonder, to another. It’s the very nature of wonder to catch us off guard, to circumvent expectations and assumptions. Wonder can’t be packaged, and it can’t be worked up. It requires some sense of being there and some sense of engagement.
There is this group of people who love innovation. Those people want to innovate, and they think the Internet is a wonderful tool for innovation, which is true. But you also have to remember that much of that innovation is constrained within the realities of the foreign policy.
The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent on the will of the people as consumers. Thus, whenever there is a conflict between the consumers' views and those of the business managers, market pressures assure that the views of the consumers win out eventually.
Ultimately, theatre is about creating a sense of wonder, and I think wonder is achieved not by a kind of wide-eyed silliness but by being available to that which is most unknown, inside the material and inside yourself.
If you look across the economy, if you have multiple players in an industry, you have more customization, more innovation, greater choice for consumers. The more you have consolidation, the less likely you are to invest in innovation. It becomes all about driving down cost and mass production. And that's not good for innovation in an industry.
Someone once said that innovation is a done idea. I agree. I believe that creativity is the individual development and conceptualization and that innovation in an organizational sense is implementing ideas and intentions that come from that creativity. So in a sense, creativity is more a leadership function and innovation is more a managerial function.
Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.
I want big ideas to have aesthetic relevance. I want to tickle people's intellectual sensibilities and instill a sense of wonder.
There's so much innovation going on, and there are lots of people funding that innovation, but there's very little innovation on that infrastructure for innovation itself, so we like to do that ourselves to help companies create more tech companies.
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
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