A Quote by Philip Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Philip Kotler

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Art Brand Building Commodity Cost Everything Low Low-Cost Marketing Only Price Producer Then Winner

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Philip Kotler
American - Author
Born: May 27, 1931

When you're in a commodity business, the only way to thrive is to be a low-cost producer. And when you're selling money, you're in a commodity business.

Duff McDonald

Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.

Margaret Brennan

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Al Ries

Petrol price is a deregulated commodity, price of which is decided by our oil marketing companies based on input cost and other parameters.

Veerappa Moily

Brand is much more than a name or a logo. Brand is everything and everything is brand

Dan Pallotta

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Seth Godin

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

Tom Peters

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Howard Schultz

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.

Arun Jaitley

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Simon Mainwaring

It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.

Aljamain Sterling

I know street art can feel increasingly like the marketing wing of an art career, so I wanted to make some art without the price tag attached. There's no gallery show or book or film. It's pointless. Which hopefully means something.

Banksy

What I try to do is the art of building, and the art of building is the art of construction; it is not only about forms and shapes and images.

Peter Zumthor

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

Richard Hayne

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

Max Levchin

A Quote by Philip Kotler

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