A Quote by Philip Kotler
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
Related Quotes
A good novel doesn't just transcend the boundaries of its target market - it knows nothing about target markets.
A good strategy focuses efforts on a target, and that focus can only be achieved by not diffusing energy in other directions - that is the meaning of Michael Porter's dictum of "choosing what not to do." At the same time, a good strategy chooses the right target to focus on, not wasting the focus of energy on a target that cannot be affected or that is unimportant - that is the meaning of Drucker's distinction between efficiency and effectiveness.
Those who write may think they know their target market. They may even feel they can shape the work to fit it. If this is true of you, you have more control over your creative process than I do. Even so, I humbly submit that you try letting your writing shape your target market instead and see what happens.
It should be borne in mind that the target is always trying to shift responsibility to get out of being the target. There is a constant squirming and moving and strategy . . . on the part of the designated target. The forces for change must keep this in mind and pin that target down securely. If an organization permits responsibility to be diffused and distributed in a number of areas, attack becomes impossible.
I'm already a big enough target. I'm already more famous than most people should ever hope to be, and, as such, that has a direct effect on the size of the target that is on me. And you always do what you can to reduce the size of the target while not reducing your presence.
From the very first inkling of a concept, founders need to gather a target group of five to ten potential users to begin the feedback loop. We all think we know how the market will react to new ideas, but actual users live with the pros and cons of the existing market conditions every day. They are the market experts.
Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market.
Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
The target market is for people who have not been entrenched in Web culture.
Stock market goes up or down, and you can't adjust your portfolio based on the whims of the market, so you have to have a strategy in a position and stay true to that strategy and not pay attention to noise that could surround any particular investment.
The route to the target is more important than the target. We are going to go for the target, but we enjoy the route as well.
The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.
Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.
Our target market is recreational bettors, but that doesn't mean we expel the wise guys. A big bet for us is maybe $10,000.
You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.
Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.
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