A Quote by Philippe Starck
For me, luxury is intelligence and quality. I don't see a lot of intelligence and quality in luxury when it's used to make fast, big money.
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Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.
We need to focus on what we know to do best, and our domain is the highest quality in luxury products and spending the most attention on uncompromising quality, not on being technologically advanced.
You have comfort. You don't have luxury. And don't tell me that money plays a part. The luxury I advocate has nothing to do with money. It cannot be bought. It is the reward of those who have NO Fear or Discomfort.
I think there's been this long cycle of the big companies making a lot of money by underestimating people's intelligence and people are used to it now. So, they're so used to having their intelligence underestimated that, for most of them, it really isn't worth the bother of paying a little more attention to something that might hit them on a deeper level. But you can't really read people's minds.
Luxury is research in quality. It's quality with no compromise. What does that mean? That you don't think about how much something will cost to be able to achieve the very, very best.
No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your own taste. Mass luxury is not my luxury.
You cannot spend money in luxury without doing good to the poor. Nay, you do more good to them by spending it in luxury, than by giving it; for by spending it in luxury, you make them exert industry, whereas by giving it, you keep them idle.
I’d say that Berkshire Hathaway’s system is adapting to the nature of the investment problem as it really is. We’ve really made the money out of high quality businesses. In some cases, we bought the whole business. And in some cases, we just bought a big block of stock. But when you analyze what happened, the big money’s been made in the high quality businesses. And most of the other people who’ve made a lot of money have done so in high quality businesses.
There are a lot of companies - not just Sony and Kodak - that have spent a lot of money trying to make the quality of the digital images comparable with film. But when you're sending these things over the Internet, they don't have to be high quality.
I played with Romario. Sometimes you think he's sleeping, then in one split second he's scoring. It's a big quality. That means a lot of concentration for defenders. He's always fast, always on the line of sight. That's his best quality.
Luxury, to me, is not owning a lot of stuff. Luxury, to me, is feeling unrushed.
If you live in an atmosphere of luxury, luxury is yours whether your money pays for it, or another's.
People love fast. When you're fast people think you're smart, think your products are of higher quality, think your management is of higher quality, think that you're worth more and they're willing to pay more money for it. So, I'm really big into speed.
If you are a meditator, as your meditation goes on becoming more and more luminous, your intelligence will be growing to the last breath of your life. Not only that, even after the last breath your intelligence will continue to grow - because you are not going to die, only your body will be dying. And the body has nothing to do with intelligence, mind has nothing to do with intelligence. Intelligence is the quality of your awareness - more aware, more intelligent. And if you are totally aware, you are as intelligent as this whole existence is.
Luxury is the opportunity to experience quality, be it a place, a person or an object.
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