A Quote by Randy Quaid
Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.
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In its early days the Internet seem to be a counter cultural space and an anti corporate space, now is the place for corporate economic production. What the internet is now isn't what it used to be and it doesn't have to be what it turns into.
PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.
Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
The Internet has meant that advertising has migrated; there are hardly any classifieds in newspapers any more because they're all online. If people have a car to sell, for example, they sell it online; they don't go to the newspaper.
Let's face it, the Internet was designed for the PC. The Internet is not designed for the iPhone. That's why they've got 75,000 applications - they're all trying to make the Internet look decent on the iPhone.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
I really love sharing with young Canadians the changes we're seeing in the space program right now with what we call "commercial space." We have commercial cargo delivery to the space station, and now we have what we call "commercial crew," where we're going to be delivering people to low orbit on new vehicles that are being designed by Boeing and SpaceX.
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
The Internet Was Designed For The PC. The Internet Is Not Designed For The iPhone
The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
What has happened now in mass media and advertising is not only that they've adopted the style and the look of fringe culture; that has been happening for a long time. What they've now done is gone a step further: They've now taken the very idea that there is any dissent at all - it doesn't even matter what form it takes - and made it part of how they're going to sell something.
I also administer the Internet Assigned Names Authority, which is the central coordinator for the Internet address space, domain names and Internet protocol conventions essential to the use and operation of the Internet.
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