I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
An animal’s memory is not in words, they’ve got to be in pictures – it’s very detailed so let’s say the animal gets afraid of something. Like, for example you beat the dog up and they're looking at you and your Nike shoes or any sneaker or anything like a Nike, he's likely to be afraid of that - so anything without that Nike wingtip, he's likely to be fine. If you think about it, that's a different picture, than a Nike type shoe. Its specific because its sensory based.
Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
Its cool when I meet young guys from other bands who say how much an impact Aerosmith has had on them and how much they like me.I'll give 'em that 'C'mon you don't mean that' routine, but in my heart I know where they're coming from. If I had grown up in the '70's and was into rock n' roll, I know the kind of impact Aerosmith would have had on me. I know the kind of impact that Elvis and Jagger had on me, and while I'm not comparing myself to those guys, I can relate.
To tell you the truth, the nomination for the Rock and Roll Hall of Fame totally surprised me. I had no idea that was coming. I know a lot of people like to say it's enough just to be nominated. But I've been nominated for so many things, I'd like to get this one. I think it's a long shot, considering I never had a No. 1 rock n' roll record.
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
As soon as I could put together the, you know, three or four notes that made up, like, sort of a rock and roll lick, you know, like a Chuck Berry kind of thing, I was off and running. Just completely taken over.
And, as soon as I could put together the, you know, three or four notes that made up, like, sort of a rock and roll lick, you know, like a Chuck Berry kind of thing, I was off and running. Just completely taken over.
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys commissioning it particularly liked it, they all wanted the Adidas three stripes and they thought that was a good logo.
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
Any time you can have your logo or your name on a shoe, growing up that's a dream come true.