A Quote by Raymond Chandler
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Quote Topics
Quote Author
Related Quotes
She hung up and I set out the chess board. I filled a pipe, paraded the chessmen and inspected them for French shaves and loose buttons, and played a championship tournament game between Gortchakoff and Meninkin, seventy-two moves to a draw, a prize specimen of the irresistible force meeting the immovable object, a battle without armour, a war without blood, and as elaborate a waste of human intelligence as you could find anywhere outside an advertising agency.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
Chess - it's a nonmainstream game. And the irony is that when you look at Hollywood, it kept using chess as the symbol of intelligence for its heroes, for its top characters, all the time. So it's from "Casablanca" to "Harry Potter." You always have chess as a very important element to demonstrate intelligence, while in normal life people think it's just a weird intelligence - like AI.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
The thing that obsesses me more than anything is waste - the waste of human intelligence and creativity.
If you look up 'Intelligence' in the new volumes of the Encyclopeadia Britannica, you'll find it classified under the following three heads: Intelligence, Human; Intelligence, Animal; Intelligence, Military. My stepfather's a perfect specimen of Intelligence, Military.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
It strains credulity to suggest that an agency charged with gathering intelligence affecting the national security does not have an 'intelligence interest' in drone strikes, even if that agency does not operate the drones itself.
To reform the Secret Service, the agency needs a director from outside the agency who will be immune from that culture and not beholden to entrenched bureaucrats within the agency.
Advertising: the science of arresting the human intelligence long enough to get money from it.
I object to being called a chess genius because I consider myself to be an all around genius who just happens to play chess, which is rather different. A piece of garbage like Kasparov might be called a chess genius, but he's like an idiot savant. Outside of chess he knows nothing.
There's a popular concept of 'intelligence' as book smarts, like calculus or chess, as opposed to, say, social skills. So people say that 'it takes more than intelligence to succeed in human society.' But social skills reside in the brain, not the kidneys.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.
The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Related Authors
Charles Bukowski Quotes
American
Novelist
Charles Dickens Quotes
English
Novelist
Chuck Palahniuk Quotes
American
Novelist
Ernest Hemingway Quotes
American
Novelist
George Eliot Quotes
British
Novelist
George Orwell Quotes
British
Novelist
George R. R. Martin Quotes
American
Novelist
Jane Austen Quotes
British
Novelist
Johann Wolfgang von Goethe Quotes
German
Novelist
Margaret Atwood Quotes
Canadian
Novelist
Nicholas Sparks Quotes
American
Novelist
Paulo Coelho Quotes
Brazilian
Novelist
Sarah Dessen Quotes
American
Novelist
Stephenie Meyer Quotes
American
Novelist
Veronica Roth Quotes
American
Novelist
Victor Hugo Quotes
French
Novelist