A Quote by Richard Branson
Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
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Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
The people in my life are friends I have by choice. I've made a conscious effort to have them in life. I only have the time and energy for so many people, which has cut down my friend group to a handful, but I'm so much happier with fewer good people, who really do know me.
Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
I think it's just amazing to be in a group of women, in a group of people that you can spend enough time with them to really get to know people and be inspired by them and learn something new about them every day.
I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.
Many of the best films made about war have come out after the wars have ended. People need a period of time to reflect on them.
I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it's true.
If you think about it, there's not a religious group, there's not a nationalistic group, there's not a tribe, there is no grouping of people to my knowledge, of any consequence, who have not, at one or another time, been the object of hatred, racism, or who has not had people against them just because they were them.
Disgust is a very powerful tool for bringing about crowd violence. If a group can be dehumanized and made into the Other, the 'them,' to treat that group horribly is made much easier.
When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.
Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.
Markets are a social construction, they're made from institutions. We in a democratic society create markets, we constitute markets, we bring them into existence, and we shouldn't turn markets over to a narrow group of people who regulate them and run them in their interests, rather they should be run democratically for the common good.
I write about the period 1933-42, and I read books written during those years: books by foreign correspondents of the time, histories of the time written contemporaneously or just afterwards, autobiographies and biographies of people who were there, present-day histories of the period, and novels written during those times.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.
My boots use recycled electronics and recycled plastics from the ocean.
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