A Quote by Robin Sloan

If a shop has a neon Superman logo in the window, I will enter. If it has a neon Superman logo in the window, a Bat-symbol next to it, and a dragon under the eaves, I am already inside.
Any superhero, regardless of how different they are from Superman, recalls Superman in some way. They're either pushing against Superman or reflecting Superman; there's something about them that comes from Superman.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
The view from the window, particularly if you enjoy neon, is extraordinary.
One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.
Superman didn't become Superman. Superman was born Superman. When Superman wakes up in the morning, he's Superman. His alter ego is Clark Kent. His outfit with the big red "S", that's the blanket he was wrapped in as a baby when the Kents found him. Those are his clothes. What Kent wears - the glasses, the business suit - that's the costume. That's the costume Superman wears to blend in with us. Clark Kent is how Superman views us. And what are the characteristics of Clark Kent. He's weak... he's unsure of himself... he's a coward. Clark Kent is Superman's critique on the whole human race.
Neon signs don't consume much power, but they look like they do. A cousin of fluorescent lighting, neon is actually quite energy efficient. A neon tube glows coolly when high-voltage, low-amperage electrical power excites the gas within it.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
Al Plastino helped redefine Superman in the 1950s. His work on 'Superman's Girlfriend,' 'Lois Lane,' 'Adventure Comics' and pretty much any title in the Superman family will be fondly remembered for years to come. He will be missed.
A glorious place, a glorious age, I tell you! A very Neon renaissance - And the myths that actually touched you at that time - not Hercules, Orpheus, Ulysses and Aeneas - but Superman, Captain Marvel, and Batman.
A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand.
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
I have been interested in neon for a long time. The first neon I made was in 2006, using the word 'America.'
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