A Quote by Roger Scruton
Like adverts, today's works of art aim to create a brand, even if they have no product to sell except themselves.
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It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
Just because a product says 'As Seen on TV' and looks like my product doesn't mean it performs like my product or will sell like my product.
I'm a Catholic, and I have always been fascinated by not just my religion, but religion in general, in the sense that it is the ultimate brand that they're trying to sell. Whereas Ford is trying to sell cars, the Vatican is trying to sell salvation, which is a much better product to be peddling.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
How certain human beings are able to create works of art is a mystery, and why they should wish to do so, at a great cost to themselves usually, is another mystery. Works are not created by one's life; every life is rich in material.
I often hear that it's unfair that athletes should make what they make versus teachers, because who's more important. But that's not how the market works. Markets don't sign things. You know what you're worth is what somebody will pay you. It's not some arbitrary - the purpose of a company is not to create jobs and health care. That's not why they exist. And it's not to create fairness or any of that. That's not why people form businesses and try to sell a service or a product.
It's important for me to sell a product that works.
There is quite an important director in Germany who I think in the early fifties over here, and then went back, and he said something that's absolutely true. And it's more important to repeat that today than it ever was. Not for you, but for us over there it is important. He said, 'In America they make movies like art, and sell it like commodities. We make make movies like commodities and sell them like art.'
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
A programming language that is sort of like Pascal except more like assembly except that it isn't very much like either one, or anything else. It is either the best language available to the art today, or it isn't.
I know how to sell a brand and create excitement around something, and so when you combine those two together -entertaining and marketing - it's like things start to go crazy.
I'm trying to create flesh architecture. I aim to get a sculptural feel for groups of bodies, as well as create performance art.
We, as band, always positioned ourselves between art and entertainment, which often works against us - Fischerspooner is between business models. Art is about limiting access to the product to create value, and entertainment is about dispersing it. We've put ourselves in a position where, if we reach conceptual perfection, it's career suicide.
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