What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software that drives hardware, and it's new, unique, compelling experiences within software that make it stand out.
We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop hardware that can realize unique software experiences.
[We in Microsoft] are not the only software company but we are a great software company doing some unique work.
If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
My company, Kaikai Kiki, is unique because it's an art business. I had to find out how to do this by myself.
When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.
With Whitney she has such a unique sound and powerful instrument that she made those songs her own. She might as well have written them because she brought such a power and passion to them that were very unique. She has a great gift.
Hardware: where the people in your company's software section will tell you the problem is. Software: where the people in your company's hardware section will tell you the problem is.
Oculus is actually more of a software company than it is a hardware company.
The ego and the personality have to be dropped, then you will find individuality arising...a feeling of uniqueness. Yes, you are unique. Everybody else is also unique. In this world only unique people exist, so comparison is just stupid, because you alone are like yourself. There is nobody like you, so how to compare?
Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.
I believe we're all endowed with a very small set of narrow skills that make us unique. You've got to find what that is. Most often what you truly understand makes you unique is something that you're also going to build passion around.