A Quote by Saul Bass

Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.

Saul Bass

Quote Topics

Bad Bad Word Deliver Dishonesty Film Get Issue Moral Moral Issue More Mouth Offered Practical Than Trailer Trailers Word Word-Of-Mouth

Quote Author

Saul Bass
American - Designer
May 8, 1920 - April 25, 1996

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

M. J. Rose

I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.

Duncan Jones

Of offering more than what I can deliver, I have a bad habit, it is true. But I have to offer more than I can deliver, To be able to deliver what I do.

Ken Kesey

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

G-Eazy

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Leo Burnett

I mean when the play was on in New York I was starting to get film offers coming through, and since the film's come out I get offered more than I used to, but it happens incrementally.

Patrick Marber

A bad author can take the most moral issue and make you want to just never, ever think about that moral issue.

Azar Nafisi

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

Simon Pegg

My work about corruption is to get people to see it less as a moral issue (right/wrong) and more as an economic issue (economies of influence and their effect).

Lawrence Lessig

I'm a trailer junkie. I love watching movie trailers as soon as they go up.

Jonathan Keltz

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Seth Godin

There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.

Saul Bass

The major basis for my opposition to marijuana prohibition has not been how badly it's worked, the fact that it's produced much more harm than good - it has been primarily a moral reason: I don't think the state has any more right to tell me what to put into my mouth than it has to tell me what can come out of my mouth.

Milton Friedman

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

Anita Elberse

One of my biggest disappointments is watching the trailer for the second Lord of the Rings film and having Gandalf in it. Why? He died in the first one, why give it away in the trailer just to try and sell 1000 more seats? It's daft.

Nick Frost

A Quote by Saul Bass

Quote Topics

Quote Author

Related Quotes

Related Authors