A Quote by Dick Wolf
TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please.
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I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game.
I started finding humor in everything. I used to watch a lot of TV, and I finally figured I didn't need to watch TV to find funny stuff. I just watch the commercials. I mean, the commercials just blew my mind.
Nobody watches commercials if you ask them. Nevertheless, they watch commercials.
I actually like doing commercials. I don't like doing them to the exclusion of everything else, but I like doing them. The 30-second format is very hard. I sometimes call it American Haiku. And I think some of the commercials I've done are not so bad.
The Bush campaign for re-election has officially begun. They're actually running television commercials. Have you seen any of the television commercials? In one of the commercials, you see George Bush for thirty seconds. In another commercial, you get to see George Bush for sixty seconds - kind of like his stint in the National Guard.
A lot of people are like, "You're doing commercials?" And I honestly feel like those Sierra Mist commercials are better than a lot of sitcoms I get offered. It's hard work, and I'm paid a lot of money, and I do it because I love the soda.
Even when I was really young, I hated doing commercials, because I would say, "That's not real acting." And it's not. It's embarrassing what they make little kids do in commercials.
A month before graduation I got an off-Broadway job. Then I did some commercials, including one for MCI. You can only see half of me, but it paid well. Thank God for commercials.
When I was little, I didn't even know what acting was. But I was in commercials - baby toy commercials like Fisher-Price.
A lot of the good cameraman who we used are doing television work; they're doing commercials for a lot of money. And the commercials look incredible. But what's it about? I made three major commercial campaigns. I enjoyed it, I experimented with it, and at the end of the day I felt no satisfaction. It was like having a fast food lunch.
Allowing your kids to watch TV doesn't have to mean they have no choice but to see commercials for junk food and alcohol.
Mostly, people watch their shows online and they watch them in a block. They don't have to tolerate the commercials, and they also don't have to wait another week. People binge watch. It's interesting.
I grew up watching people and companies commercialize Black History Month. I watched old McDonald's commercials, and they'd blacken up the commercials for 28 days then go back to normal in March. It got annoying to me.
I got a part in a package of commercials for this big drugstore from the age of 6 to 10. For four years I shot those commercials, and old ladies would stop me on the street and grab my cheeks. That's how it started.
I like alternating commercials with movies, because it keeps the pace up. You can't slack on a commercial. You need to go fast. That's a terrific piece of action, I think if that was scheduled for a movie, you'd put that in for two or three days worth of work.
I do Sierra Mist commercials not because they pay me a lot of money or because it only takes a couple of days. I do it because I have a respect for all sodas and I like to communicate that. Some people say soda, some people say pop, where I'm from in Indiana they called it breakfast.
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