A Quote by Seth Godin

Great marketers don't make stuff. They make meaning. — © Seth Godin
Great marketers don't make stuff. They make meaning.
More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
The root of great companies is make meaning vs. make money.
Great companies make meaning. A company has a name, but its people give it meaning.
I hope I'm in a position to make stuff that I really want to make as opposed to stuff that I just have to make for money reasons, or to sustain a certain marquee value.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
Obviously, artists need to make money and stuff like that, but if you do something good or if you make good art or make good stuff, the wealth will find you in some way.
Only meaning can make a difference and we all know there's no meaning. All stories express a desire for meaning, not meaning itself. Therefore any difference knowing the story makes is a delusion.
I'd meet a new filmmaker that I'd always loved, and I'd think, "Great! I'm in the right place." It's a weird way to look at it, but I don't care as long as I'm able to make stuff that I want to make.
The greatest mistake marketers make is trying to create demand.
Now, I think of my writing as having two foundations: entertainment and meaning. The meaning portion is really me trying to answer my questions. The entertainment aspect of it is how I make a story that can make people turn the pages.
If we want to make meaning, we need to make art. Cook, write, draw, doodle, paint, scrapbook, take pictures, collage, knit, rebuild an engine, sculpt, dance, decorate, act, sing - it doesn't matter. As long as we're creating, we're cultivating meaning.
As good marketers, we like to tinker with things and make them better.
I wanted to make some music with deeper meaning mixed with the fun and cool stuff I've been doing for so long.
My mom was a great cook so I always wanted to eat and make stuff. I did cooking in 4-H but it wasn't until I was out of college that I decided I wanted to make this my career.
I want to make stuff. I want to make movies and direct stuff and produce stuff and write stuff.
Everywhere one seeks to produce meaning, to make the world signify, to render it visible. We are not, however, in danger of lacking meaning; quite the contrary, we are gorged with meaning and it is killing us.
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