A Quote by Shenaz Treasury
Brands started calling me out of the blue as I racked up over 5 million views on YouTube. And now I make my living being what they call a 'lifestyle and travel influencer.'
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I started paying my bills with YouTube money around the time I hit a million views a month.
What I love about YouTube is that you don't need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.
I've worn pretty much every hat in the beauty industry, from blogger to makeup artist to YouTube influencer to Instagram influencer to journalist.
Don't start your journey by calling yourself an influencer. I am not an influencer.
People started hitting me up on Twitter cuz I was getting millions of views on YouTube and WorldStarHipHop.com and they saw me on MTV with Soulja Boy.
The videos that I post every day are averaging 7 million views per day. And I post one of those a day. I spend an average of $200 a day to make that. The Disney show that I'm on, they spend $2 million over the course of five days to create one episode that gets 1.7 million views.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
I would not understand when people will tell me that 'Tum hi ho' has got more than 1 million views on YouTube. I was like, 'How does it make a difference?' Later, I would go to YouTube and see songs of Rihanna, Enrique etc. and would see their hits. Then I came to know the importance. Nowadays, you can judge from these sites how big is a sing.
After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?'
I had this one producer who sent me tracks because he saw my YouTube videos that were popular and got a couple million views.
I learn things myself. I call it YouTube University; YouTube has taught me more than anything. I learned how to tie a tie, all my pick-up lines come from YouTube reruns of 'Fresh Prince.'
Imagine if you have a million views on a show and they say it's a hit on some cable networks. I could put out a piece of content that has 20 million views.
People call me a movie star. If you're in the business, a movie star is someone who can make a film bankable. My name and $6 million will make a $6 million movie. I'm a working actor. Because I started late, I had a very short run as a leading man, and my films didn't make money in America.
The 10 million views on YouTube are... worthless to us as a business.
Today, over one million people now make their living on eBay, which is astounding.
I don't know where this thing about me being a travel writer comes from. It's nothing to do with me; I hate travel writing. I don't do it - I do it a little bit, but not much. I don't believe in it. I think it's over. The world is so saturated now that you don't need it.
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