A Quote by Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
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No art takes places without inspiration. Every artist also needs effective knowledge of his or her tools (e.g., does a certain brush function well with a particular kind of paint?). What's more, artists need effective techniques for using those tools. Likewise, to express ourselves skillfully with maximum efficiency and minimum effort, we need to investigate the most effective ways of using the mind and body since, in the end, they are the only "tools" we truly possess in life.
We must establish all over the country schools of our own to train our own children to become scientists, to become mathematicians. We must realize the need for adult education and for job retraining programs that will emphasize a changing society in which automation plays the key role. We intend to use the tools of education to help raise our people to an unprecedented level of excellence and self respect through their own efforts.
Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.
The goal of each EarthEcho Expedition is to inspire and empower youth around the world with the knowledge and tools to take an active role in protecting critical natural resources in their own communities.
Rather than accepting the drifting separation of the generations, we might begin to define a more complex and interesting set of life stages and parenting passages, each emphasizing the connections to the generations ahead and behind. As I grow older, for example, I might first see my role as a parent in need of older, mentoring parents, and then become a mentoring parent myself. When I become a grandparent, I might expect to seek out older mentoring grandparents, and then later become a mentoring grandparent.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
We should tell more young designers not to worry about what they're going to do with their design careers. They should start their own brands. Designers should create their own beautiful brands that can change the world.
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
There is an international disease which feeds on the notion that if you have a cause to defend, you can use any means to further your cause, since the end justifies the means. As an international community, we must oppose this notion, whether it be in Canada, in the United States, or anywhere else. No cause justifies violence as long as the system provides for change by peaceful means.
The goals you set for yourself and the strategies you choose become your blueprint or plan. Strategies are like recipes: choose the right ingredients, mix them in the correct proportions, and you will always produce the same predictable results: in this case financial success. The success strategies for managing money and building wealth are called Money Strategies. By learning to use money strategies as a part of your day-to-day life, financial frustration and failure will become a thing of the past.
The use of online assessment tools is giving teachers a more fine-grained understanding of individual students' skills, and assisting them to determine the necessary next steps to enable them to achieve their own learning goals. We are seeing more effective differentiation in classrooms as a result.
I ask you to join in a re-United States. We need to empower our people so they can take more responsibility for their own lives in a world that is ever smaller, where everyone counts.... We need a new spirit of community, a sense that we are all in this together, or the American Dream will continue to wither. Our destiny is bound up with the destiny of every other American.
All communities, and low-income communities especially because of food insecurity and lack of access to healthy foods, need more farmers markets, need more community gardens and urban farms. It would be great if people living in communities had the tools and resources to grow food in their own backyard - community-based food systems.
If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.
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