A Quote by Sonny Mehta
I use Amazon for books. I use Amazon for loads of other things. I regard Amazon as a source, as I think a lot of other people do.
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Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, .. In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.
The Amazon lot are perfectly reasonable, level-headed people who just want to make TV programmes. I don't think they are the enemy of the BBC or the other way round. It's not a war; these things can coexist. We can have Amazon and Netflix and the BBC and BT Sport, and people can make choices. That's what modern life is all about.
Barnes & Noble, along with other independent bookstores, are refusing to stock Amazon Publishing titles. They'll order books from the online retail giant if customers ask, but bookstores have so far declined to be 'showrooms' for Amazon.
Amazon drove Borders out of business, and the vast majority of Borders employees are not qualified to work at Amazon. That's an actual, full-on problem. But should Amazon have been prevented from doing that? In my view, no.
There are lots of retailers that are now scrambling to emulate the Amazon model, so Amazon does not have a monopoly on same-day distribution or broad selection or low prices. All that said, there are advantages that accrue to the largest player, so I don't see much in the way of Amazon slowing down.
Like most people, there are things I love about Amazon. It's cheap, it's fast, and it's at my doorstep. But Amazon will never replace the important role my local indie plays in my community.
I think it's a competitive advantage that both Amazon and Google and other tech companies have over a lot of their counterparts. They take big risks and are pioneering new markets with the promise of big rewards. It's why Amazon is kind of reliably starting new businesses and opening kind of new frontiers.
There are lots of things about Amazon for which they deserve credit. They're innovative. There are lots of very, very happy Amazon customers. I'm not here to dispute that Amazon has been personally good for me or to say that they haven't been, so far, good to their customers.
You have to have a unique product that Amazon just can't source. It's all about the product. Why is it important? Why is it different? Amazon are not merchants. They are technology platform guys.
I've drunk Amazon's free Diet Coke. Nothing makes more sense to me than a company trying to make bookselling into a profitable business. I'm not anti-Amazon, and I'm not pro-publishers either. I'm pro-books.
What they've found so far in the Amazon is 5 percent of what there is yet to discover to eat in the Amazon because it's completely unknown. I've eaten things I've never eaten before over there.
I have, from time to time, stopped using it for books, when they pissed me off about something - the negotiation with Hachette, for instance. I thought that was outrageous bullying, and I discontinued using Amazon for books. I did use it for socks, but I didn't use it to buy books.
What I did know from having started businesses before Amazon, as well as from my time at Amazon, was that when you are trying to do something new, it's really a waste of energy to spend a lot of cycles wondering whether it's going to be a success or not.
The difference between Amazon and us is Amazon is more like an empire - everything they control themselves, buy and sell.
I think Amazon is the preeminent pioneer in building a new way of doing commerce: personalized, database-driven commerce, where the big value is not in the purchase fulfillment, but in knowing as much about a customer base of ten or twenty million people as a corner store used to know about a customer base of a few hundred. In today's mass-merchandising world, that's largely gone; Amazon is trying to use computer technology to re-establish it.
A lot of competitors of various Amazon businesses use AWS. We don't view that as a problem. We very consciously want any company, competitor or not, to use our infrastructure to build their business.
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