A Quote by Steve Ballmer
If we see an opportunity in the software/hardware seam, we're going to take it.
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We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
Security can be enhanced with hardware. You can have a software-only solution, but it can be made more robust in conjunction with hardware.
When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.
Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.
It's important not only to have the right timing of when the hardware is going to be released but also when we are going to be able to introduce quality software.
Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.
Even more amazing than modern technology is our opportunity to access information directly from Heaven, without hardware, software, or monthly service fees.
Cooperation is just like two pagodas - one hardware and one software. Combined, we can take the leadership position in the world.
A geek is a guy who has everything going for him but he's just too young. He's got the software but he doesn't have the hardware yet.
Software and hardware design is less different than software designers think, but more different than hardware designers think.
What we believe is going to be very important is the delivery of traditional software and services and hardware over the Net. That's a form of electronic marketplace.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
In the past, there was hardware, software, and platforms on top of which there were applications. Now they're getting conflated. That is all going to get disrupted by the move to the cloud.
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software that drives hardware, and it's new, unique, compelling experiences within software that make it stand out.
Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.
When I was at Tek, I was frustrated that computer hardware was being improved faster than computer software. I wanted to invent some software that was completely different, that would grow and change as it was used. That's how wiki came about.
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