A Quote by Steve Case
Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
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I went to New York. I had a dream. I wanted to be a big star, I didn’t know anybody, I wanted to dance, I wanted to sing, I wanted to do all those things, I wanted to make people happy, I wanted to be famous, I wanted everybody to love me. I wanted to be a star. I worked really hard, and my dream came true.
Our focus in the client group had always been to build products and features that people wanted to use. That we wanted to use. That our moms wanted to use.
I think that the way that Steve Jobs sought after love was to create products that people loved. And when people loved his products, in turn they - he felt like they loved him.
Lee was very much his own person so it's impossible to know quite what he would have thought but part of the reason for me staying is that I believe he always wanted this to be a house that would be here forever, that he never wanted his name not to mean anything any more. And I want that too. I want Alexander McQueen to continue. Then, in a hundred years time, there will still be this house that he created, this great place that represents modernity and creativity and beauty and romance and all of those things. That, I think, would be amazing.
If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.
I wanted a new experience, to learn another language. I wanted to be different. I wanted people to realise I'm taking my coaching career very seriously. I wanted to create my own pathway.
But I always wanted to do a theatrical stuff. But when you're in a metal band of course you're limited because five people in the band, um, you've got no keyboards... you're limited. And I wanted... to go over-the-top, you know. Literally. I wanted to make an album that people would either hate or love.
When I was in high school, people would ask me what I wanted to do, and I would always say I wanted to 'lead marches and give speeches.'
Steve Jobs would have wanted his words to change not just technology but politics itself.
I just wanted to play tennis. I started because I wanted to pick up another sport and then as I was slowly getting better I wanted to see how far I can go but I always wanted to be myself. I wanted to be original. I didn't want to copy anybody's style.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
It struck me that Steve Jobs, known to be such a brilliant speaker, had a very difficult time explaining things when he was younger. He was describing technology that didn't exist. He had MIT engineers, and he was trying to tell them what he wanted; but there were no terms for what he wanted yet. I think a lot of his early frustration was trying to quickly get his vision to the finish line.
I've always wanted to make a big apocalypse movie. I love 28 Weeks Later, I think it's great but Cell is totally different. It's about people's dependence on technology, the collapse of society and watching everything fall apart. That's something I've always wanted to do, which I believe it can!
I wanted to become a director before I wanted to become a writer. When I was 10, people would ask me what I wanted to be when I grew up, and I said, 'Walt Disney.' I wanted to make films. But I wasn't offered a camera. I was offered language. So I started telling stories in the theatre and then in my novels.
I wanted to walk over there. I wanted to curl up beside him, lean against him, talk to him. I wanted to know what he was thinking. I wanted to tell him everything would be okay. And I wanted him to tell me the same thing. I didn't care if it was true or not- I just wanted to say it. To hear it, to feel his arms around me, hear the rumble of his words, that deep chuckle that made me pulse race
Whenever people used to ask me what I wanted to be when I was older, I would always say that I wanted to be a singer. When I was 12, I decided I would do something about it, so I started writing songs.
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