A Quote by Sunil Mittal

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.
Not since the steam engine has any invention disrupted business models like the Internet. Whole industries including music distribution, yellow-pages directories, landline telephones, and fax machines have been radically reordered by the digital revolution.
I ended up working in Michigan for a young company called Sycor out of Michigan, worked there, and that company got bought by Northern Telecom. We became the Bell Northern Research Labs of Northern Telecom.
We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas.
If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.
I made mistakes. I can’t whine about it. I’m the one that messed up and I’m paying the consequences. However, if I am given a second chance, I won’t need a third chance. And to be honest with you, I picked the wrong vice. I should have picked alcohol. I should have picked drugs or I should have picked up beating up my wife or girlfriend because if you do those three, you get a second chance. They haven’t given too many gamblers second chances in the world of baseball.
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
I think what's really going to happen is we're going to have a lot of different kinds of phones when our industry grows up - some that are just plain, simple telephones. In fact, my wife and I started a company, and she designed the Jitterbug, which is just a simple telephone.
Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.
On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.
You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
We have a culture that is indirect in the extreme, where by the time you're five years old, you've watched tons of television, and have been subjected to what I call "the age of interruption," where everything is interrupted every minute. We have constant input from TV, computers, fax machines, telephones, etc. It's very hard for a modern American to have two hours of uninterrupted time. I know how it is because I insist on several hours of uninterrupted time each day, and I know how ruthless I have to be to get it.
Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.
I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.
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