A Quote by Troy Carter
When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code.
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About every other week, I sit down with all of our new Zynga hires and I talk to them for about 90 minutes, have an open Q&A. There is no formal presentation. I talk about our values, where they came from and why they are so important, and I ask them to challenge those values.
It's not hard for me to be honest with my fans because that's what I set out to do from the beginning - I've based my entire career off of just trying to do that for them - but I always kind of forget that my real life friends can hear my music and they can watch my interviews if they want and that's when I get kind of like- "oh..." - I don't necessarily sit down and talk to my friends about all the things that I write my music about, because it's easier for me to write music than to sit and talk to my friends about it sometimes- it's almost like writing in a diary.
A feeling I got from working at Google was that technology could solve any problem. Yes, it's fantastic, but what I realized later was there's technology, and there's people. Google had its list ordered: Technology. People. And I think the right order is: People. Technology.
Many people talk about the mind-body connection and how what we think can affect our physical self. What I have found, even more than the mental connection, is that the emotions rule the body.
I did psychology at university, but I wouldn't say that my music is too influenced by it. The way I make music is a little more to do with an emotional connection. When I compose the melodies for my tracks, it always comes from the heart.
I think that music is a very difficult art form in which to be avant-garde. When we sit down to listen to a piece of music, I think our implicit hope is that we're going to find it beautiful, or at least emotional, on some level.
I do think American culture has shifted a little bit away from the contemplative more toward the visual, more toward the emotional, and more toward the expressive. I don't think there's a lot that can be done about that. We just have to understand that it's the product of technology and of the way people live now.
The way I make music is just a reflection of how I think music should be made. Where you sit in a studio, and you make music, and you use technology to your advantage, not to hide all the blaring mistakes.
It's really nice when you can sit down with somebody and just talk to them, and talk about your ideas and what you think the character is, and they respond to it. It's a really nice way to do it, but it doesn't happen very often.
I'm not the type to generalise about an entire generation. I think the most general thing I can say, is that things are way more dispersed, and way more de-centralised than they were twenty years ago. I don't really feel like people talk about my generation the way people would talk about Generation X in their early 90's when Nirvana blew up. I feel like there was an easier, more coherent narrative to find, than you can now.
We judge people by their appearance so quickly, and we form opinions about people, compartmentalize people, and think we know who they are. But if you sit down and talk with someone for more than 10 minutes, you'll find something in common, no doubt whatsoever.
Naturally, no one knows more about music than musicians. They talk about their own work all the time, but they rarely get to talk about other people's music.
I think it's important for people to stay human and remember that genuine human connection is more fulfilling than anything that technology has to offer. We all have it within us, and music is something that can bring that out of us.
I think that people talk about radical life extensions as if it is just one linear kind of journey, when actually what's going to happen is we're going to radically expand our lives billions and billions of times in every way, in every dimension and so I'm looking forward to things I can't even imagine yet.
We are all the subjects of impressions, and some of use seek to convey the impressions to others. In the art of communicating impressions lies the power of generalizing without losing that logical connection of parts to the whole which satisfies the mind.
If you look at it now from the Google perspective, how do you make billions of dollars? Hundreds of millions doesn't count anymore; how do you make billions? And that's the question we've been tasked. Is this a Google-scale business, or is this a nice business for a startup?
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