A Quote by Walter Cronkite
The democratic system is challenged by the failure in television because our evening news programmes have gone for an attempt to entertain as much as to inform in the desperate fight for ratings.
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I do not mean to imply that television news deliberately aims to deprive Americans of a coherent, contextual understanding of their world. I mean to say that when news is packaged as entertainment, that is the inevitable result. And in saying that the television news show entertains but does not inform, I am saying something far more serious than that we are being deprived of authentic information. I am saying we are losing our sense of what it means to be well informed.
One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?
The news is a public service. It's a way to inform people of what's going on in their world. And when you make it about ratings and make it about ad dollars, there's no incentive to inform people. The incentive is to be sensationalistic and get as many people to watch as you can without any regard for truth or objectivity.
I think figuring out how to do the best job you can, because frankly, no matter what gender you are - in television news - you're all measured by the same thing: which is the news you make or break, and the ratings you are able to deliver. But, how the audience hears you - or how the interviewer does - is also interesting.
The whole idea of television news or any kind of news is to inform people about things they need to know about.
Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.
We know television should educate and inform, and I believe it should entertain.
When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.
At the end of the day, broadcast television has many opportunities to inform the audience, to enlighten the audience, and to entertain them.
Watching the evening news in 2011 is a strange time-travel experience. 'The CBS Evening News,' 'ABC World News' and 'NBC Nightly News' haven't changed their style over the decades, still going for that old-fashioned mix of voice-of-authority pomp and feel-good fluff. The difference is that people aren't watching.
'Fox lies' has become a favorite mantra of the Left, yet there is a reason Fox News blows away the other cable networks in ratings and is more trusted as a news source than any other television network.
I don't think people ought to believe only one news medium. They ought to read and they ought to go to opinion journals and all the rest of it. I think it's terribly important that this be taught in the public schools, because otherwise, we're gonna get to a situation because of economic pressures and other things where television's all you've got left. And that would be disastrous. We can't cover the news in a half-hour event evening. That's ridiculous.
That's really what's kept me at 'TYT' even though I've gotten offers where I'd make a lot more money working at other media outlets: There's a value in making sure we inform our audience so they're responsible members of the democratic process. To me, that's more valuable than ratings or money or anything else you can get at these other networks.
It's CNN who really should hold Trump accountable. And because they are trading the short-term fix of increased ratings by focusing on Trump drama - and I'm not saying they shouldn't cover the Russian investigations, of course they should - but the blanket coverage, it's not about news values. It is about ratings. And it comes at a tremendous cost because Trump supporters are fully defended against this. As far as they're concerned, this is a vast conspiracy, it's fake news, it doesn't impact their daily lives, it makes them see Trump as a victim, which he wants to be seen as.
Peter Jennings was the James Bond of evening news, and I always wanted to be that. His evening news was really a conversation with America, and I hope that's something I can achieve.
The challenges are different to different kinds of magazines. News magazines, magazines that have high frequency and news, are going to be challenged, heavily challenged, not just by the Internet but by the whole 24-hour news cycle which has just been getting enhanced.
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