A Quote by William Bernbach

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ. — © William Bernbach
Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
Creativity is the most practical thing a businessman can employ.
I am sure that there is no place in the world where your message would not be enhanced by your making the place (whether tiny or large, a hut or a palace) orderly, artistic and beautiful with some form of creativity, some form of ‘art’ (p. 213).
The most important thing I have done is to combine something esoteric with a practical issue that affects many people.
When yoga is understood in its totality, it is neither a form of exercise, nor is it an esoteric philosophy or religion; it is a practical and comprehensive science for realizing life's ultimate aims.
There is some other form that you contain within yourself that is not will or purpose and, when applied to art, serves you best. If you systematically apply to the art that you create the aggression of the world that turned you towards art in the first place; if you, in turn, become the aggressor towards your canvas, the thing that you're doing; if you, in turn, work your will upon this thing that you want - you will then cause a dissatisfaction in this life that you create.
Your interviews or blog posts or whatever are less supplements to your novel than part of it. I'm not private, but I believe in literary form - I'll use my life as material for art (I don't know how not to do this) and I'll use art as a way of exploring that passage of life into art and vice versa, but that's not the same thing as thinking that any of the details of my life are interesting or relevant on their own.
As an employer, we're not - let's face it: most of us don't employ men as nannies. Most of us don't. Now you can call that sexist; I call that cautious and very sensible when you look at the stats. Your odds are stacked against you if you employ a man.
You of the West are practical in business, practical in great inventions, but we of the East are practical in religion. You make commerce your business; we make religion our business.
I consider creativity to be a more non-rational, subconscious thing. You have a relationship to your creativity - you can feed it with content, with some rational prodding and sleep and things like that, but the mechanisms by which your creativity work are largely unknown.
Creativity has three layers; the ultimate is the mystic: he lives in a climate of creativity. The poet, once in a while, brings some treasures from the beyond; the scientist, also very rarely, but whenever he can visit the ultimate he brings something precious to the world. But one thing is certain - mystic, scientist or poet, whatsoever comes into this world comes from the beyond. To bring the beyond is creativity. To bring the beyond into the known is creativity. To help God to be manifested in some form is creativity.
When I started in the comic book business, 'Art Of' books were strictly the provenance of the greats, like Rembrandt and Da Vinci. But times change, and so do attitudes. Now the comic is considered an art form, and I hope 'A Life in Words and Pictures' contributes a little to that art form's history.
Whatever they are, can Comics be "Art"? Of course they can. The "Art" in a piece is something independent of genre, form, or material. My feeling is that most paintings, most films, most music, most literature and, indeed, most comics fail as "Art." A masterpiece in any genre, form or material is equally "good." It's ridiculous to impose a hierarchy of value on art. The division between high and low art is one that cannot be defended because it has no correlation to aesthetic response.
The wonderful thing with some of the things I've done - most of them, really - is to be trusted. To be able to do your thing, to work on it, hone it into my gem of creativity!
Make your life your art. It doesn't have to be that you're an artist. I know I talk about art a lot, but I mean a very broad thing with that. You could be a veterinarian, that's your art. Find your art; find your thing you love.
I want to try to come away from that one directional, clear rectangular form. It's not used because it's the most beautiful form; it's just the practical thing. That's why our TVs are rectangles. Even in modern architecture, they want us to believe, "That's the nicest, most beautiful thing." I love modern architecture, but actually it's that they cannot afford amorphous shapes or ornaments.
Creativity does not belong exclusively to professional artists and geniuses; it is the birthright of every single human being. Creativity is our common heritage. You don’t need to quit your job and move to Paris in order to lay claim to this heritage - all you have to do is clear some space in your life for whimsy, invention, sensory pleasure, and play. Most of all, you have to learn how to follow your curiosity more than your fear.
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