A Quote by William Zinsser

A writer is obviously at his most natural and relaxed when he writes in the first person. Writing is a personal transaction between two people, conducted on paper, and the transaction will go well to the extent that it retains its humanity.
... the transaction between a writer and the spirit of the age is one of infinite delicacy, and upon a nice arrangement between the two the whole fortune of his works depend.
"Free markets" is a very general term. There are all sorts of problems that will emerge. Free markets work best when the transaction between two individuals affects only those individuals. Most often, a transaction between you and me affects a third party. That is the source of all problems for government. That is the source of all pollution problems, of the inequality problem. This reality ensures that the end of history will never come.
The transaction between writer and reader is human civilization's most dazzling feat, yet it's such a part of our lives that it's, well, prosaic.
Lands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.
As money, Bitcoin achieves two objectives; it's both a unit of transaction as well as being a store of value. The U.S. dollar, for example, is a unit of transaction, but it is not a store of value.
Regardless of how it's done, transaction costs will continue to plummet as computers get more powerful. Low transaction costs are a wonderful thing if you're in the transaction business. They're wonderful for consumers too, making it cheaper and easier to buy things and creating new things to buy.
Part of the transaction between writer and reader is the pleasure of building a community and encouraging people to play along.
The most confident person in any transaction ALWAYS introduces themselves first.
Every transaction in commerce is an independent transaction.
Ronald Coase, in his classic 1937 paper on 'The Nature of the Firm,' was the first to bring the concept of transaction costs to bear on the study of firm and market organization.
The most durable thing in writing is style, and style is the most valuable investment a writer can make with his time. It pays off slowly, your agent will sneer at it, your publisher will misunderstand it, and it will take people you have never heard of to convince them by slow degrees that the writer who puts his individual mark on the way he writes will always pay off.
It's a misnomer to say you can criminalize one part of the transaction and not criminalize the entire transaction. For example in Sweden, where the law was passed in 1999. Those laws didn't actually decriminalize people who sell sex; they introduced new criminal penalties for the people who buy sex. Nothing changed in the legal status for the sex workers themselves. It's impossible for them to operate a legal business. When you criminalize part of a transaction, you're creating collateral damage for all those engaged in it. You are now making them work in a criminalized context.
To be a mass tourist, for me,...is, in lines and gridlock and transaction after transaction, to confront a dimension of yourself that is as inescapable as it is painful: As a tourist, you become economically significant but existentially loathsome, an insect on a dead thing.
If I do not know the will of my Father, and what He requires of me in a certain transaction, if I ask Him to give me wisdom concerning any requirement in my life, or in regard to my own course, or that of my friends, my family, my children, or those that I preside over, and get no answer from Him, and then do the very best that my judgement will teach me, He is bound to own and honor that transaction, and He will do so to all intents and purposes.
When I was a kid, we used to play this thing called 'the writing game' with our father. My brother and I would play it - where first person writes a sentence, and the second person writes a sentence, and the third person writes a sentence, and so on until you get bored and have to go to bed.
We must be forewarned that only rarely does a text easily lend itself to the reader's curiosity... the reading of a text is a transaction between the reader and the text, which mediates the encounter between the reader and writer. It is a composition between the reader and the writer in which the reader "rewrites" the text making a determined effort not to betray the author's spirit.
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