A Quote by Yvon Chouinard
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
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At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
In order to generate extraordinary profits, you must have a focus that is beyond profits. You need to focus on how you serve your clients.
Focus. Focus. Focus...on your burning priorities. Say no to everything else. Life's short. You only get one shot at great.
Acting requires focus, too, but acting doesn't, you might say, demand focus. When you're in the ring you don't even have to think about focus because the danger is so imminent. Imminent. You train and you prepare and then the adrenaline kicks in and drives you into focusing intensely. You'd better focus, right? Or else you'll make your exit on a stretcher.
I'm not a player, I'm an alien. I wasn't actually there. I was in another galaxy with my galactic friends. My focus is on winning championships. I don't focus on anything else. Aliens only want to win championships. That's it. Injuries is not a focus. Trade talk is not a focus. Nothing is a focus. Gluten-free pasta is not a focus, which I would rather have gluten-free pasta. Hey, if I have to have regular pasta. ... It is what it is. I'm still going to try to win a championship. Nothing will distract me from my focus, my galactic mind.
Profit is what happens when you do everything else right.
I told our employees several times, 'Let's focus on the end user, let's focus on committing to society, and focus on the crisis and doing the right thing, show our corporate social responsibility.' Don't focus on marketing and sales. That's horrible culture.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Focus on what you're doing. Focus on the phases in front of them. Do everything you can to get the best at that phase and get ready to take the next step when it happens.
Too many companies these days can't tell the difference between good profits and bad.... By now you're probably wondering how in heaven's name profit, that holy grail of the business enterprise, can ever be bad. Short of outright fraud, isn't one dollar of earnings as good as another? Certainly, accountants can't tell the difference between good and bad profits. They all look the same on an income statement. While bad profits don't show up on the books, they are easy to recognize. They're profits earned at the expense of customer relationships.
Some guys lose their focus. They get caught up in the business deals or the endorsements, and they lose their focus. For me, it's always about football. I've never lost sight of what's making all these other things happen.
I come to work on time. I focus on my job. I bust my scenes out and everything else kind of happens from there.
Business is all about focus. But with focus comes myopia and to conquer that, I come in to shake things up. To be invited as a keynote speaker is to have a license to interfere and interrupt.
Our focus was directed at developing the best possible and easiest to use product, and this is where we invested our time. Realize that you won't be able to bring the same focus to everything in the beginning. There won't be enough people or enough hours in the day. So, focus on the 20 percent that makes 80 percent of the difference.
I'm the kind of person who likes to focus on one thing at a time. I'll focus on my skiing and then when I get to the bottom of my run and the cameras are on me, I'll focus on what I need to say, and then I'll focus that night on recovering and getting ready for the next day.
No one is going to give it to you. Spend everyday getting better and focus on that which you can control, let everything else fall into place. You can't stay focused on what you can get from success, but rather focus on becoming successful!
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