A Quote by Zong Qinghou

We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
To be honest, I don't usually do very much research, especially if I'm working with a director who also wrote the screenplay. They've usually done a tonne of research. And they'll tell you about it from their perspective which is better than doing your own research.
Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.
Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.
Research is an expression of faith in the possibility of progress. The drive that leads scholars to study a topic has to include the belief that new things can be discovered, that newer can be better, and that greater depth of understanding is achievable. Research, especially academic research, is a form of optimism about the human condition.
We do all that [ represent companies], because we have a lot of research in Japanese companies, and that research educates investors around the world. It allows us to sell stocks and bonds in Japanese companies.
Unemployment determination in a modern economy was the main subject area of my research from the mid-1960s to the end of the 1970s and again from the mid-1980s to the early 1990s.
Most innovation is not done by research institutes and national laboratories. It comes from manufacturing - from companies that want to extend their product reach, improve their costs, increase their returns. What's very important is in-house research.
I think doctors have really come up to speed and understand that more women than men die of heart disease. [But] all the research on heart disease has really been based on men, and needs to be updated with research on women - even very early-stage research is done using male rats!
John Barth, I think, was really a writer of my own age and somewhat of my own temperament, although his books are very different from mine, and he has been a spokesman for the very ambitious, long, rather academic novel. But I don't think that what he is saying, so far as I understand it, is so very different from what I'm saying.
I really respect the new generation, people who are maybe 12 or 13. I think it's really important to understand the future customer - their tastes and their dreams. What my generation is dreaming of is different from what my parents dreamt.
I want to invest in research. Research is great. Providing funding to universities and think tanks is great. But investing in companies? Absolutely not.
Pre-planning is essential. Research, research, research. If you are going to do a portrait, know as much as you can about the person beforehand. The web makes this very easy.
Bars need to be conceived and built for the local audience, not the personal tastes of the owner. Huge mistakes are made with regard to market research and concepts. Research and capital are paramount!
Because now, you know, it's going to be a number of years yet before we have our own new boosters and new spacecraft to go to our own International Space Station and proceed with all the research that we spent $100 billion putting up there to give us that research capability for the future for people right here on Earth.
I have made mention of something I've found incredible a lot of times. I'm gonna remind you of it again. A TIME magazine cover back in the mid-1990s. The cover story on that issue of TIME magazine had the following headline Shock: Men and Women are Actually Born Different." When I saw that the first time, I was astounded. I cite it often, because I need to ask you a question: What must you think, what must you believe if you come across research that tells you men and women are born different?
IBM isn't investing billions of dollars every year into research and development - and winning more patents than our top 10 competitors combined for more than a decade - as an academic exercise. But research is now being driven much more by what people need rather than just by what is possible.
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