A Quote by Shaggy
When you see a Jamaica video, it's always the hood. Everybody in the video's got guns, and the world looks at it like that's what Jamaica's about. And it affects the economics of the music.
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Recording in Jamaica is like nothing else. The studios are always closed in America. But in Jamaica, the studio doors are wide open, and there's music blasting out in the street. You can see the reaction of people immediately.
Obviously, I rep Jamaica. I'm a first generation born Jamaican-American. My parents are born and raised in Jamaica, my grandparents are born and raised in Jamaica, my other family still lives in Jamaica, and I still go back there.
Jamaican music can be aggressive, soulful, smooth and exciting all at once - just like hip-hop. At the same time, there's nothing like Jamaica in the United States. Jamaica is its own thing.
My dad came from Trinidad to Jamaica when he was 19. He had to go to Jamaica to join the British regiment, where it was based. After Sandhurst, he returned to the Caribbean as a junior lieutenant, based in Jamaica. He met my mum and became a Jamaican citizen.
The music video, Lil Nas X, he asked me to be in the 'Panini' music video. It was crazy. I was just listening to the song and I was like, okay, this is going to be my first music video but it was really fun.
I've been in Africa, America, moving around a lot. It's helped me to open up my mind. I was born in Jamaica; I've lived all my life there and got all I could from Jamaica. But I needed to be somewhere else to grow.
Just getting back to the essence. Even the record I put out, "1 of 1," I went to Jamaica and shot that video and I'm singing in the song - that was different for me.
Even if I wasn't in music, even if my father was a carpenter, some guy in Jamaica would go 'You're just like Bob. You're just like your father.' That happens in Jamaica all the time.
Every video you see in the movie we have an entire video of it that will be on the DVD, so the whole video for African Child, the whole video for Super Tight, you know the Jackie Q songs.
Politicians need to stop the violence because it has become a way of life in Jamaica. It's the thing to do - be violent in Jamaica.
I went to Jamaica for six months, and in Jamaica there was a lot of stillness.
It was interesting to find how dominating American vision is all over the world. I think there's something to be said about the world's mindset and its economics and all of that, and I think it affects the way we see ourselves and it affects music.
I respect people that are die-hard film people, but I started on video. I started on Hi8 video and mini-DV, and I made skate videos. So, I love film, and I love the way it looks, but I also love the way crappy video looks, or VHS. I've always been a fan of whatever the look is that's appropriate for what the feeling is.
I'm intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world.
Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.
Yeah, I co-directed '23.' Yeah, the whole concept of the video... Even with that video, I feel like it's not a video that you can get sick of. You can always go back and watch that and it's fresh.
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