A Quote by A. O. Scott
We have reached a strange new place in marketing when tweets become full-page print ads.
Related Quotes
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.
You spend so much to buy these media net stories or full page ads to build perception... you can rather save this money and put it in the making or marketing of the film.
There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
It's cheaper to buy and use and place ads on Facebook than it is to buy print and radio.
New online formats gutted the newspaper-ad business. Why pore over tiny print looking for a job in the want ads when you can tap a few keywords into monster.com, then click through and apply? Why pay a steep per-character rate for a classified when you can hawk a whole garage full of used stuff on EBay or Craigslist for free?
In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were on the page. They didn't float around over the text. And we're kind of lost on the internet. We don't have any barriers. We have a demand for growth that is insistent.
I have a lot of respect for advertising. If I didn't teach and could go back in time, I might try and become a copywriter. I especially like print ads that combine a photo with a short caption or tag line.
Open a book this minute and start reading. Don’t move until you’ve reached page fifty. Until you’ve buried your thoughts in print. Cover yourself with words. Wash yourself away. Dissolve.
I think when Justin Trudeau tweets - and Justin Trudeau tweets just like Donald Trump tweets. He occasionally just tweets things. And when he tweets that we're welcoming everyone, I mean, we're not a utopia for immigration as well. I mean, we have all sorts of issues that are very similar to the United States.
The Internet is a strange, strange place that is full of lies. I would say mostly lies.
When I discovered that, through acting, you can speak a beautiful language aloud and have a relationship to language that isn't one that's just eyes-to-page, pen-to-page - it's one that's full-bodied, full-voiced, full-heart... it really opened my heart and made me feel like I could be a storyteller.
Today, in 2011, if you go and buy a color laser printer from any major laser printer manufacturer and print a page, that page will end up having slight yellow dots printed on every single page in a pattern which makes the page unique to you and to your printer. This is happening to us today. And nobody seems to be making a fuss about it.
My men's-underwear print ads are very popular!
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.
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