A Quote by Aaron Levie
The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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The point to remember is that a giant leap into space can be a giant leap toward peace down below.
Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
A new DAO is like a startup. It requires a product/market fit, business model realization, and a lot of users/customers.
Bridges are burning all around us; bridges to responses that might have mitigated the already brutal (and just beginning) ravages of Peak Oil; bridges to reduce the likelihood of war and famine; bridges to avoid our selectively chosen suicide; bridges to change at least a part of energy infrastructure and consumption; bridges to becoming something better than we are or have been; bridges to non-violence. Those bridges are effectively gone.
Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.
My grandfather was a small-town doctor and he used to say that I was missing a gene that told me that some giant risk I am about to take with my life is both stupid and dangerous. I'm grateful for this. Everything worthwhile that we create in life requires a leap of faith.
Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
I can almost understand why people leap from bridges.
Kind of making that leap from a team that wins occasionally to a team that wins the majority of the time, a lot of times just comes down with figuring out how tough it is to win, and then executing down the stretch to do it.
The digitally native vertical brand (DNVB) is born on the Internet. It is aimed squarely at millennials and digital natives. It doesn't have to adapt to the future; it is the future. It doesn't need to get younger customers. It starts with younger customers.
As a global company, our future growth and success requires that we constantly look at ways to improve our ability to serve customers worldwide.
What do you conceive God to be like? Some would say to believe at all in a personal God requires a giant leap of faith - but I am convinced that belief in God is a far more reasonable position than atheism. Nature, the personal experience of literally billions of people, and something innate in the heart of man all testify to the existence of God.
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