A Quote by Aaron Levie

Your product should sell itself, but that does not mean you don't need salespeople. — © Aaron Levie
Your product should sell itself, but that does not mean you don't need salespeople.
Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.
Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.
Just because a product says 'As Seen on TV' and looks like my product doesn't mean it performs like my product or will sell like my product.
Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
You have to figure out what conversion means in your case. What does retention mean? What does activation mean? For every business, it's going to be slightly different because of the nature of the product and the kinds of people who use it.
I'm not going to be like, "I gotta get this idea out of my head." It's like, "OK, here's a clean slate, and I've got all these paints, and all these brushes, and this is what I'm going to do with it." It reveals itself, and you take a step back and say, "What's happening here? Where are we going? What does this mean? Do I need to break it open? Does it need to just be what it is? Should it end now?"
Once you have sold a customer, make sure he is satisfied with your goods. Stay with him until the goods are used up or worn out. Your product may be of such long life that you will never sell him again, but he will sell you and your product to his friends.
If you believe your product or service can fulfill a true need, it's your moral obligation to sell it.
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it
If you can't sell your product, it goes from being an asset to a liability. Learn to sell, partner with someone who can sell, or learn to be poor.
Entertainment is a good enough product to sell on its own merits. Why should it be given away free to help somebody sell tires or toothpaste?
Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.
Sell yourself before you try to sell your company or your product.
What does your product really mean to the people who buy it?
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