A Quote by Aaron Ross
Companies should be selling ideas more than benefits. Sell ideas. Not stuff.
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I sell ideas. Actually, if you think about it, everything is really no more than idea. The past is nothing more than a memory, which is one kind of idea. The future is still a hope, another kind of idea. The present is fleeting and becomes a memory before you can put your hands on it. All ideas. I sell ideas.
In this day and age, I really just don't want to sell people on something. I don't want to have to sell you sound. I don't like selling emotions. Or ideas. I just want to give you these ideas and inspire people.
Scholars are deeply gratified when their ideas catch on. And they are even more gratified when their ideas make a difference - improving motivation, innovation, or productivity, for example. But popularity has a price: people sometimes distort ideas and, therefore, fail to reap their benefits.
There are more ideas on earth than intellectuals imagine. And these ideas are more active, stronger, more resistant, more passionate than "politicians" think. We have to be there at the birth of ideas, the bursting outward of their force: not in books expressing them, but in events manifesting this force, in struggles carried on around ideas, for or against them. Ideas do not rule the world. But it is because the world has ideas (and because it constantly produces them) that it is not passively ruled by those who are its leaders or those who would like to teach it, once and for all, what it must think.
If we are in Christ the whole basis of our goings is God, not conceptions of God, not ideas of God, but God Himself. We do not need any more ideas about God, the world is full of ideas about God, they are all worthless, because the ideas of God in anyone’s head are of no more use than our own ideas. What we need is a real God, not more ideas about Him.
Ideas matter a lot, the underlying ideas that stand behind policies. When you don't have ideas, your policies are flip-flopping all over the place. When you do have ideas, you have more consistency. And when you have the right ideas - then you can get somewhere (reagan had the right ideas).
I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company. Most of us don't invent ideas. We take the best ideas from someone else.
When you become sufficiently expert in the state of the art, you stop picking ideas at random. You are thoughtful in how to select ideas and how to combine ideas. You are thoughtful about when you should be generating many ideas versus pruning down ideas.
Selling and telling are two different things. In politics, we sell ideas.
Nowadays, photographers start out with ideas, and their photos become the expression of an idea. To my way of thinking, a photo should not depend on ideas, should go beyond ideas.
Ideas are more powerful than guns. We would not let our enemies have guns, why should we let them have ideas.
Ideas are very important to the shaping of society. In fact, they are more powerful than bombings or armies or guns. And this is because ideas are capable of spreading without limit. They are behind all the choices we make. They can transform the world in a way that governments and armies cannot. Fighting for liberty with ideas makes more sense to me than fighting with guns or politics or political power. With ideas, we can make real change that lasts.
The move from scarcity thinking to abundance thinking, from zero-sum competition to one-hundred-sum collaboration, is not just a “nice” or “moral” idea. In the twenty-first century, it's plain good sense. Scarcity says, “I'm going to keep all my ideas to myself and sell more than anyone else.” Abundance says, “By mentoring, coaching, and sharing all our best ideas, we're going to create a powerful tide that raises all our ships-and we'll all sell more as a result".
Ideas must be put to the test. That's why we make things; otherwise they would be no more than ideas. There is often a huge difference between an idea and its realization. I've had what I thought were great ideas that just didn't work.
Ideas must be put to the test. That's why we make things, otherwise they would be no more than ideas. There is often a huge difference between an idea and its realisation. I've had what I thought were great ideas that just didn't work.
These are ideas. I could say that they just came to me, but it would be more accurate to say that I went to them. Ideas - and new connections between ideas - lead you away from commonly held perceptions of reality. Ideas lead you out here. Ideas lead you into the darkness.
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