A lot of writers tired of doing kind of hip, slick, funny, dark, exploding hypocrisy, underlining once again the point that life is a farce and we're all in it for ourselves and that the point of life is to amass as much money/fame/sexual gratification, you know, whatever your personal thing is, and that everything else is just glitter or PR image - that we're tired of sort of doing that stuff over and over again.