A Quote by Abi Morgan
I think social media has reinvigorated people's enthusiasm to be active and to engage.
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I don't think anybody has a choice. Everybody has to kind of interact with all the craziness right now. I don't like to engage - a lot of people made a point of doing the social media thing, and I think that social media is complete trash, so I treat it like that. I like Instagram. I like the funny photos. Other than that, it's not for me.
We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
These days, because women are so active on social media, it is important to be active on the sites of social media that represent the right value system. If you are a student on campus, be part of action groups that exist on campus. The worst thing that can happen to a young person is to be young and not be part of anything that is bigger than you. I think that it's such a missed opportunity, because the future depends on those who walk an extra mile in order to make sure that the world will be better because they have lived in it.
Honestly, I feel like inside my soul, I'm very anti-social media to a point where I realized that I need to be active in part because of my profession, but I delete all of the social media apps on my phone daily.
I do think more players should engage with fans, especially on social media.
I think if you want to engage in social media, you must take the good with the bad.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
When I was in high school, I got bullied through social media - on the Internet, on my Facebook. That was hard for me, and I think social media has made it easy for people to bully other people on-line because they can just post anything they want anonymously.
I think because we were a girl group, there was such a stigma, so we had to engage with fans - social media was such a big part of our journey.
One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.
Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
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