A Quote by Adam Jones
We could have gone with much bigger labels and more money, but we wanted to go with a company that is LA based, all in the same building, and really understands what the artists want.
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I think bands will actually make more money without record companies; a much bigger share of the money will go to the bands. You won't have record shops taking 40 percent of the money. You won't have record labels taking 40 percent of the money. So they don't have to sell as many albums as they used to in the past. So it's not necessarily a bad thing if record companies disappear.
Artists have so much more control of their futures - they don't need to rely so much on major labels or big companies to help them. You have artists like Skrillex that can dominate so much that he gets 5 Grammy nominees, and he's clearly an underground artist.
In the late 80s, artists could be signed to labels and be nurtured. It wasn't, "We're going to give you one shot, and if you don't measure up, you're gone".
There's been enough building of fences with labels trying to categorize artists, limiting artists' ability to be themselves.
Artists don't compare themselves to each other based on money. Nobody really knows what money other artists have. They don't care that much. The measure is the work and how you think your work is perceived. How the museums are. How you are doing.
Microsoft is a much bigger company than Qualcomm - a much bigger company - and there were a few days where I thought, 'I don't know if I can do this. It's huge.' My job was to come into the company and grow new businesses, and I thought, 'I'm not sure,' but it's all worked out pretty well.
If you look at something like Spotify, many record labels are investors in the company. So from that standpoint, the money is all going back into the labels.
People say you should go out at the top but I was enjoying my football so much. Robbie Fowler's exactly the same: he's not playing for money any more, he's playing for enjoyment. Why go out at the top if it's going to make you miserable? I just wanted to play as long as I could.
I could be an alternative comic. I could be that really dark - I was - I was a very dark comic to begin with. I could be that guy, and the only reason I didn't is that I wanted to make money. I wanted to be popular. I wanted to be liked more than I wanted to be admired.
Record labels today are much less patient: Artists have a bad record, and they're gone.
Back in the day, artists could be mysterious. Now, people want to know and hear everything about you. They want to see and feel the mess that is life - and who are bigger messes than artists?
The company I invested in is probably a leader in that area. They're a company called Second Spectrum, which happens to be based in LA but was started by two USC computer-science professors. It's filled with guys who love sports, who played sports, but really look like programmers.
Mind training is based on the idea that two opposite mental factors cannot happen at the same time. You could go from love to hate. But you cannot, at the same time - toward the same object, the same person - want to harm and want to do good.
Money is important in the rap industry because you're always rapping to be bigger than the other person - bigger than who you're rapping to. A lot of my music is really, really, really humbled down. I don't have as much money as the average rapper, but I'm still good.
The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.
We got bigger, much scarier competitors. We ended up with Microsoft, a company with all the money in the world, the way I look at those guys. And IBM, another company that, historically, dwarfed us.
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