A Quote by Adam Kluger

'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.

Adam Kluger

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Advertising Agency Any Artist Brand Creative Creative Outlet Describe Dropping Feel Future Make Outlet Product Song Style Term Typical Way Without

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Adam Kluger
American - Businessman

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

John Kao

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.

Rochelle B Lazarus

I have no idea who coined the term 'the New Journalism,' or when it was coined. I have never even liked the term. Any movement, group, party, program, philosophy or theory that goes under a name with 'new' in it is just begging for trouble, of course.

Tom Wolfe

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

And yet the artist will go on with his work without knowing in some way if any of his representations are sound or unsound. The artist knows nothing worth mentioning about the subjects he represents, and that art is a form of play, not to be taken seriously.

Plato

We can do things the cheap way, the simple way, for the short-term and without regard for the future. Or, we can make the extra effort, do the hard work, absorb the criticism and make decisions that will cause a better future.

Mike Rounds

Here I was in Estonia, doing a concert for 5,000 people, and not many people know the song My Way - Gorbachev in the 80s, My Way had just become a famous song, and [Mikhail] Gorbachev in a satirical, kind of cynical manner coined the term the Sinatra Doctrine and My Way was the song because the Baltic states in the Warsaw Pact wanted to go their own way and secede from the Soviet Union, so joking he says," Yeah, we've got the Sinatra Doctrine now."

Robert Davi

I prefer to call the most obnoxious feminists what they really are: feminazis. Tom Hazlett, a good friend who is an esteemed and highly regarded professor of economics at the University of California at Davis, coined the term to describe any female who is intolerant of any point of view that challenges militant feminism.

Rush Limbaugh

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Seth Godin

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

Morris Hite

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy

I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.

Adam Kluger

Fighting is my livelihood, and jeopardizing my body without a full understanding of conditions doesn't make any sense. No professional fighter will go into a risky match without a contract.

Tito Ortiz

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Stephen King

Wrestling is more of a creative outlet, and especially for somebody like me, I view it as my creative outlet. Not all WWE superstars and not all wrestlers view it that way, but that's how I view it, and that's one of the ways my mind works creatively.

Daniel Bryan

In a way song writing can almost be detrimental, because suddenly you find an outlet that is a kind of cheating. You don't need to have direct communication. You can say, 'I can't describe it to you, but I will record it and send it to you.'

James Blunt

A Quote by Adam Kluger

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