A Quote by Adolf Hitler
The task of propaganda lies not in a scientific training of the individual, but rather in directing the masses toward certain facts, events, necessities, etc., the purpose being to move their importance into the masses' field of vision.
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The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince... the masses. But the masses are slow moving, and they always require a certain time before they are ready even to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
As a confirmed individualist I certainly do not wish to underrate the influence of the individual, for the masses do not lead the individual; rather, in the individual is vested the capacity to lead the masses.
Utopianism also attempts to shape and dominate the individual by doing two things at once: it strips the individual of his uniqueness, making him indistinguishable from the multitudes that form what is commonly referred to as 'the masses,' but it simultaneously assigns him a group identity based on race, ethnicity, age, gender, income, etc., to highlight differences within the masses.
To whom should propaganda be addressed? To the scientifically trained intelligentsia or the less educated masses? It must be addressed always and exclusively to the masses.
We got to face some facts. That the masses are poor, that the masses belong to what you call the lower class, and when I talk about the masses, I'm talking about the white masses, I'm talking about the black masses, and the brown masses, and the yellow masses, too. We've got to face the fact that some people say you fight fire best with fire, but we say you put fire out best with water. We say you don't fight racism with racism. We're gonna fight racism with solidarity. We say you don't fight capitalism with no black capitalism; you fight capitalism with socialism.
It seems that certain transcendental realities emit rays to which the masses are sensitive. That is how, for example, when an event takes place, when at the front an army is in danger, or defeated, or victorious, the rather obscure news which the cultivated man does not quite understand, excite in the masses an emotion which surprises him and in which, once the experts have informed him of the actual military situation, he recognizes the populace's perception of that "aura" surrounding great events and visible for hundreds of kilometers.
Civilization exists precisely so that there may be no masses but rather men alert enough never to constitute masses.
The masses go into a revolution not with a prepared plan of social reconstruction, but with a sharp feeling that they cannot endure the old regime. Only the guiding layers of a class have a political program, and even this still requires the test of events and the approval of the masses.
We have lived through the epoch of suppression of the masses; we are living in an epoch of suppression of the individual in the name of the masses; tomorrow will bring the liberation of the individual - in the name of man.
We should go to the masses and learn from them, synthesize their experience into better, articulated principles and methods, then do propaganda among the masses, and call upon them to put these principles and methods into practice so as to solve their problems and help them achieve liberation and happiness.
Though He did what he could to help the multitudes, He had to devote Himself primarily to a few men, rather than the masses, so that the masses could at last be saved. This was the genius of his strategy.
A work of art has no importance whatever to society. It is only important to the individual, and only the individual reader is important to me. I don't give a damn for the group, the community, the masses, and so forth.
For decades, we've worked under the assumption that mass culture follows a steadily declining path toward lowest-common-denominator standards, presumably because the 'masses' want dumb, simple pleasures and big media companies want to give the masses what they want.
Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.
Wherever our comrades go they must build good relations with the masses, be concerned for them and help them overcome their difficulties. We must unite with the masses, the more of the masses we unite with, the better
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