A Quote by Adolf Hitler
When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.
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Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
All art is propaganda, and ever must be, despite the wailing of the purists. I stand in utter shamelessness and say that whatever art I have for writing has been used always for propaganda for gaining the right of black folk to love and enjoy. I do not care a damn for any art that is not used for propaganda.
The idea of human rights and freedoms must be an integral part of any meaningful world order. Yet, I think it must be anchored in a different place, and in a different way, than has been the case so far. If it is to be more than just a slogan mocked by half the world, it cannot be expressed in the language of a departing era, and it must not be mere froth floating on the subsiding waters of faith in a purely scientific relationship to the world.
All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it.
That friendship may be at once fond and lasting, there must not only be equal virtue on each part, but virtue of the same kind; not only the same end must be proposed, but the same means must be approved by both.
It is all too easy for a society to measure itself against some abstract philosophical principle or political slogan. But in the end, there must remain the question: What kind of life is one society providing to the people that live in it?
Those of us who love peace must organize as effectively as the war hawks. As they spread the propaganda of war, we must spread the propaganda of peace.
The first gay people we elect must be strong. They must not be content to sit in the back of the bus. They must not be content to accept pablum. They must be above wheeling and dealing.
It is a mistake to make propaganda many-sided, like scientific instruction, for instance... As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered.
Well, as a short-story writer, I don't think there are any weaknesses to the genre itself. I guess I would say that the difficulty of the form is that one must create an entire world in five to 30 pages, as opposed to 300. There is very little room for fat - you must be economical. And you must begin as close to the end as you possibly can.
All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to.
The world state must begin; it can only begin, as a propaganda cult, or as a group of propagandist cults, to which men and women must give themselves and their energies, regardless of the consequence to themselves The activities of a cult which sets itself to bring about the world-state would at first be propagandist, they would be intellectual and educational, and only as a sufficient mass of opinion and will had accumulated would they become to a predominant extent politically constructive. Such a cult must direct itself particularly to the teaching of the young.
All propaganda must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas . . . Only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.
The revolution must end and the republic must begin. In our constitution, right must take the place of duty, welfare that of virtue, and self-defense that of punishment. Everyone must be able to prevail and to live according to one's own nature.
The nation in arms is virtually a communist state: the people must be paid wages and fed and protected and regimented behind the lines as much as on the front. Minds must be kept loyal and at the right pitch of hate, so that successive drafts of fighters are accepted without murmurings. Letters and newspapers must be censored while the propaganda mill grinds on. As for decisions of strategy and overall command, they must please many masters: dissenters in the cabinet, the heads of the allied states and public opinion. Hence failures must be disguised or concealed.
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