A Quote by Adolph Ochs

Advertising in the final analysis should be news. If it is not news it is worthless. — © Adolph Ochs
Advertising in the final analysis should be news. If it is not news it is worthless.

Quote Author

I'm confused about who the news belongs to. I always have it in my head that if your name's in the news, then the news should be paying you. Because it's your news and they're taking it and selling it as their product. ...If people didn't give the news their news, and if everybody kept their news to themselves, the news wouldn't have any news.
The phone's never far away. The TV's always on. We are constantly on the news cycle; either watching the news, making the news, talking about the news.
I try to put myself in the shoes of people in the news. I'm in the news myself quite a lot. But there's many days I give thanks I'm not in the news and the news that's out there.
News, news, news - that is what we want. You cannot beat news in a newspaper.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose.
The very definition of news is something that hardly ever happens. If an incident is in the news, we shouldn't worry about it. It's when something is so common that its no longer news - car crashes, domestic violence - that we should worry.
People say to me all the time, "I get my news from your show." And that isn't the way they should get their news. But the choice is not between getting their news the right way and getting their news from my show. The choice is that they won't get any at all unless you give it to them in an entertaining package.
I just don't need cable news. There's nothing that happens on cable news that I don't already know. I'm talking about just the acquisition of information, learning things. What is on cable TV is not that. Cable news isn't news. What is happening on cable news right now is a political assassination of not just Donald Trump, but of ideas and cultural mores that I believe in.
The news media are, for the most part, the bringers of bad news... and it's not entirely the media's fault, bad news gets higher ratings and sells more papers than good news.
Quentin Tarantino assistant called me and said: "I have good news and bad news. The good news is you got the part, the bad news is you have to do it." I was like: "Oh Jesus, when am I supposed to do this?" I was prepping Hostel.
Now your kids can't escape. Thirteen-year-olds back then, if they didn't watch the evening news, they didn't see news. If they didn't watch the 6:30 or seven p.m. news, they didn't see news. Today younger people have much more access to that kind of hard news than you did when you were 13 back then.
I have a liberal definition of news because I think news can be what excites people. I'm not very sanctimonious about what news is and isn't.
If news is not really news unless it is bad news, it may be difficult to claim we are an informed nation
News is virtual now. It is not 24-hour news cycles; it is instant news cycles. It is live. News is live all the time, around the clock.
I love breaking news. And I was always trying to create the new, the next thing in television news. So I was the first to do overnight news.
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