A Quote by Adria Petty

My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.
When I did 'Happy Birthday,' I wrote the treatment for the video before I wrote the record. And once I wrote the video, I had a clear understanding of what I wanted; I created the soundtrack to that video.
I thought there was a way of marrying what I wanted to do with filmmaking with pop videos, which I found out through a couple projects just wasn't possible. That's not saying anything about the artist. If you're making an Usher video, you're making an Usher video, not a film with an Usher song in it.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
As for making video comedy, pretty much anyone can do it. When I got started, I just filmed it with my webcam and used iMovie to edit the video, which I still use.
My creative process is a bit manic at times, to be honest. I wake up Monday and Thursday stressed because I don't have a video. I usually - with the exception of maybe a handful of videos - wake up, write the video, shoot the video, edit the video, release the video all in the same day.
To be able to do a song with Kanye West and then a video with Hype Williams who directed the video, that's a highlight of any artist's' career.
I learned from making random little personal projects, like school projects or little GoPro montages with music. Then once I made my channel, I really improved just by making video after video.
The music video, Lil Nas X, he asked me to be in the 'Panini' music video. It was crazy. I was just listening to the song and I was like, okay, this is going to be my first music video but it was really fun.
I have a music video I was in coming out for M83 for their song 'Claudia Lewis.' It's directed by Bryce Dallas Howard, and I play opposite Lily Collins. It's a pretty edgy intergalactic music video.
The 'Work Hard, Play Hard' video shows how much a part of music the fans can really be. With the help of SanDisk, we were able to create the first-ever music video to be made using fan videos shot only from their mobile phones.
My favorite artist in the world is Michael Jackson, and he revolutionized the music video aspect of music.
As an artist, you have to work hard for things that you can't really hold in your hand. I work not for money but for my career, to expand myself as an artist. Every video I make, it's not making me any money; it's just because I want to expand.
With the Internet today, it is possible to do some mixed media things where you can write about an artist and link to a song or video by that artist. But that was unheard of in the years I was at the paper.
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
I was a cover artist for years. I didn't start writing songs until I was in my mid-twenties. I wrote them with John Leventhal, and they were pretty bad. I was in my late twenties when I wrote the first song with him that made any sense to me about what I was rooted in and what spoke for me as an artist. That was 'Diamond in the Rough.'
Video is a funny thing. It's one thing to be an artist, singer-songwriter, and use words and create pictures in people's minds. And then be asked to do video for it, to actually give a certain visual for your song.
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