A Quote by Adria Petty
Making music videos, I try to bring musicians into the logistics of filmmaking, and I try to preserve whatever's of value and achievable in their idea. If it's something I can't achieve, I tell them straight. You want to make sure that the artist really loves the idea and is committed to it, otherwise they're not going to feel great when they're up there miming it.
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Making music clips, I have a responsibility to depict the artist in a way that suits them, and feels comfortable with how they want to present their music. From there I usually try to tell a story visually that complements the music, that lets the music be the hero element of the project. I just try to do something that feels sincere and creative and a little bit home-brewed so it doesn't feel too plastic or phony.
When I'm meditating on an idea, I try to let the idea completely saturate me to the point where I feel like I'm covering myself in it or totally immersing myself in it, so that everywhere I'm looking, everywhere I'm going, it's through the lens of that idea. And that's sort of what I do with the music - I try to lose myself in it.
Nothing is impossible. Whatever idea comes up, we always try to make it. Sometimes it doesn't work because it's just not technically achievable. But you can always make things better, more contemporary with the construction, the inside, the weight, and all of that.
I write my music with the idea that it will appeal to all of those people, and I want them to go in with all the history that's within all of us - all the things that they've listened to in the backs of their minds, whether it's country music or minimal techno, or classical music or whatever. I want them to bring that excitement, that love, or that hate, or whatever it might be, to my music. I feel that my music draws on so many different things.
The whole idea is whatever you do, have fun with it; try to make sure that it's quality and something you don't mind putting your name on.
Music is very powerful and can make you feel whatever it is. If you listen to gospel, you're going to feel thankful, and you're going to want to call up people that you hate and tell them that you love them. When you listen to sexual music, it gets you in the mood.
You make something, and you really have fun with it, and you try to put emotion in it, and at the end of the day, you have no idea how the tide is going to fall. You don't know if everyone's going to like it, if everyone's going to hate it, if it's going to be like you're a media darling, or all of a sudden you're a sellout. You have no idea.
You don't ever want to devalue music. Music is important; it's necessary product. I always try to make sure that there's a value - that people appreciate music and realize that there's a value to it.
I really challenge every actor at the beginning of a process, and I always say, 'I have an idea that I'm going to bring to the table. I hope and expect that you will have an idea and bring it to the table. But the way I really want to work is that together we're going to have a third idea that is better than either of our ideas.'
I didn't want to be precious about things. Of course, the idea is to make great music, but if you have great musicians up there, it gives me some leeway to play around a little bit.
So many people have this idea: I want to achieve something great or be somebody great. And they neglect the step that leads to greatness. They don't honor this step at this moment because they have this idea of some future moment where they are going to be great.
Every idea is my last. I feel sure of it. So, I try to do the best with each as it comes and that's where my responsibility ends. But I just don't wait for ideas. I look for them. Constantly. And if I don't use the ideas that I find, they're going to quit showing up.
The biggest thing to realize when you're guarding great players is, look, they're going to score - it's hard to guard anyone one-on-one, straight-up and have them be shut out. You just want to try to make them work for their possessions.
People say, 'Dream big!' - but you have to think about the logistics. It's not just coming up with a great idea; it's how you can sell or market or promote that great idea.
If there is no idea in the drawing, there is no idea in the constructed project. That's the expression of the idea. Architects make drawings that other people build. I make the drawings. If someone wants to build from those, that's up to them. I feel I'm making architecture. I believe the building comes into being as soon as it's drawn.
Let's think beyond the normal stuff and have an environment where that sort of thinking is encouraged and rewarded and where it's okay to fail as well. Because when you try new things, you try this idea, that idea... well a large number of them are not gonna work, and that has to be okay. If every time somebody comes up with an idea it has to be successful, you're not gonna get people coming up with ideas.
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